"Antitrust hand" policy toward the executive power has been questioned sale

Posted on 10/19/2015 10:11:02 AM

October 8, the Ministry of Transport official website news, eight ministries jointly issued the "car repair technical information disclosed embodiments management approach" (hereinafter referred to as the "Rules"), requiring car models sold by the producer disclosed technical information service. Coincidentally, October 9, more than four months of preparations for the "car head rotor Antitrust Guidelines" (hereinafter referred to as the "Guide") also welcomed the latest developments, the NDRC price supervision bureau held a second "Guide" drafting sessions, saying the draft It will be completed this month.
Faced with the above policy direction, a Beijing 4S store sales person in charge of the "China Business" reporter, said: "At present we have not given too much attention to these two policies, the current pressure mainly from the automobile market as a whole landslide."
Despite the introduction of the original intention of the policy is to completely break the monopoly of the automotive industry, however, due to the industry pattern has been set, spending habits to develop other issues, policy or not completely fall short.
Execution doubtful
"Unfortunately, the policy was too late." An anonymous service experts in the field said, "in industry structure has stabilized, consumer ideas had been formed, when the development of the industry presents new trends, the introduction of such a policy actually is difficult to execute. "
In this regard, the above 4S sales person in charge agrees: "implementation of the policy already required period, if the relevant departments before the outbreak of the first to set the tone for the automobile market, it may still floor space, but current auto market is stabilizing, consumer choice will become more cautious, the possibility of change in consumer thinking at this time is very small. In other words, even if the policy floor, and information disclosure, channels open, there are also three bags of this threshold, we still believe that will not be much impact . "
It referred to the "three guarantees threshold", namely "family car product repair, replacement, return liability" that "the consumer fails to follow these instructions require proper use, maintenance, repair the product, causing damage to" belong " ten does not include "category, and the various manufacturers currently defined on the matter is not consistent. Shanghai a 4S shop sale person in charge told reporters: "Our brand manufacturers, as long as the owner fails to 4S shop recommended by the manufacturer or set mileage for regular maintenance, will cancel part or the vehicle's three bags of service far as I can. know, there is such a request of the manufacturer the majority. "
In other words, even if the vehicle maintenance technology information disclosure, most consumers do not run the risk of being canceled three bags to two dealers or fast repair shop for vehicle maintenance.
Like "approach", involves sales monopoly "Guide" also encountered the same problem. A source close to the Mercedes - Benz, told reporters, after April this year, Mercedes-Benz was fined, have been fully liberalized in sales channels, but consumers are still in the 4S shop for vehicles, customer diversion case is very rare, The main reason is likely that consumers have formed mindset, leading to two dealers in the absence of client resources situation can not affect the main consumer markets.
Breaking the monopoly?
"If the anti-monopoly policy strictly implemented, will undoubtedly better regulate automobile market, so that automobile dealers more orderly." Secretary-General of the National Passenger Car Information Co Choi Dong-tree said. As he said, though the specific circumstances of the two anti-monopoly policy implementation is still unknown, but policymakers largely fit and healthy development of China's automobile demand.
According to the "measures", the car manufacturer form of information should be available and convenient information channels information reasonably price, indifference to all service operators and consumers, without discrimination, without delay car models sold by public service technician information; do not be excluded by setting technical barriers to restrict competition, blockade or car repair market monopoly.
In addition, time and punitive measures for information purposes, the "approach" also made it clear that - car producers before the end of this year should be to the Ministry of Transport and vehicle maintenance record information about its technical information disclosed, including automotive producers Basic information, according to the Transport Ministry annual report of the enterprise maintenance technology information disclosure situation. If the car manufacturer is not timely filed, automobile producers scheduled update information, not in accordance with the provisions and requirements of an effective public service catalog of technical information, are not in accordance with the prescribed manner, way public service technical information, or information disclosure systems function and service capacity of less than requirements, the Ministry of Transport or provincial transportation departments will be ordered to rectification.
Deputy Director of the Department of Transportation Secretary Meng Qiu said: "the introduction and implementation of the policy, will break the automobile manufacturers segmentation and technical barriers to the automotive after-market artificially fundamentally, for all types of car repair business providing access to the original technology support of equal opportunities, thus boosting the healthy development of the industry. "
In promoting the healthy development of the industry on this conception, "Guide" is no exception, although it is still in the drafting stage, but according to informed sources, the "Guide" will cover all the monopoly problem has emerged, and emerging issues made plans, and the other based on the second drafting meeting was held on October 9, the promotion period or for a new car, old car clear the reservoir of the establishment of special circumstances "exemption period" so that vendors without offending a certain amount of initiative, in order to achieve a more smooth transition.
Slow landing
Although the industry is currently on the "approach" and "Guide," the executive power had reservations, but the introduction of at least two policies on the behavior of enterprises and 4S shop to make a more standardized, even if resources can not achieve 100% ratio of equity, three bags of barriers still exist, will address wanton shill bidding, consumers can not enjoy the right to information and other issues to some extent. "After lowering discourse manufacturers and 4S stores, its profits compression is not impossible, but the process may be slow." Choi Dong-tree said.
"Even if not directly benefit in the short term, the policy also at least give us more options, if other forms of dealers and repair shops can be introduced relatively attractive long-term activities and deals, do not rule out the possibility of choice We just wait and see period could be very long. "one owner said.
Even if the policy does not immediately generate massive shake the industry, but also will lead a small change slow change, if the relevant departments to adhere to the implementation of the efforts, it is likely to form a "undercurrents" inadvertently, while the second level dealers and repair shops are looking for, it is this "butterfly effect."
"We had expected, after the introduction of the policy, there will be a lot of difficulties in the implementation, but in the efforts to promote the relevant departments, we have reason to believe that with the work carried out by the automotive industry will certainly have an impact gradually, so as to promote the entire industry The healthy development. "Mengqiu said.

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