From the independent brand in recent years, "going out" strategy, although the expansion of fast and considerable size, but there are still some problems and challenges.
First of all, from the export growth point of view, a few years ago showed a trend of decline in growth. According to the data show that in 2012 China's automobile exports also achieved a breakthrough of millions of good results, but from 2013 began a negative growth situation, by 2015 down to 730,000, until 2016 the situation has improved. According to the export data of the first four months of 2017, the total remained at 245,000, up 29% year on year.
In this regard, there are car analysts believe that the export market environment changes, as well as China's own brand of automotive technology restrictions, is the main reason for the decline in car exports. He said that the global market downturn, the traditional car power into the market and the existence of trade barriers is indeed a factor, but the independent brand in the core technology, key parts and other aspects of the gap, including lack of independent research and development capabilities, innovation and other issues But also affect the independent brand to expand the process of overseas markets.
For the recent development of China's auto export situation has improved, the source said, to a certain extent, can be attributed to China's more than three years to vigorously promote the "one side of the road" construction, car exports in the "area along the way" countries and regions to achieve The growth. At the same time he mentioned that the independent brand also under the "hard work" to achieve self-transformation to win the market.
Second, from the exporting countries, 2017 China's auto exports are mainly targeted at Iran, Chile, the United States, Peru and so on. The most prominent increase is Iran, the United States, Chile, Mexico and Myanmar, Russia, Vietnam and other target markets also showed a resumption of growth. In addition, according to the Ministry of Commerce recently released statistics show that in the first quarter of China, "one side" national exports grew 26.2%, the momentum is good.
In this regard, Cui Dongshu said, "along the way" construction, not only help in the domestic market to achieve a more balanced development of the eastern and western regions, and "area along the way" in the country covered by the vast majority of economic growth is the rise of the car The market has enough potential to develop.
There are car executives in an interview with reporters, said, "along the way all the way," of course, is a self-owned car "good news", but really can "go out" the key lies in the product itself.
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