Falling gasoline prices make alternative-fuel vehicles a tougher sell

Posted on 10/21/2014 11:30:50 AM

For sales of fuel efficiency challenge for virtue reminder, Tanner Hulette just look at advertising gasoline near his dealership signs $ 2.70 per gallon.

General manager Hulette, Toyota Mechanicsville near Richmond, Virginia, said he saw the truck and SUV, and increase in Prius hybrid is not interested needs. YTD sales of light trucks in the shop there is 5%, while car sales fell by 5 percent.

"Ground transportation is the decision of what is happening with the fuel," Hulette said. "If we have a SUV and light trucks, and now we will certainly feel some pain."

The national average price of gasoline reached $ 3.14 on Friday, the lowest level since a gallon, after at least February 2011, down 10 cents per gallon last week, only to drop the fastest speed for about two years, according to AAA.

Gasoline prices tend to drop each fall, but the recent decline highlights the analysts and economists believe that a move towards a moderate and stable fuel prices broader trend in the United States, first promoted the oil production boom United States, more efficient, fleet smoother global oil demand.


Ford C-MAX boost incentives, but the measure failed to improve sales.

U.S. Department of Energy's research institutions, on the Energy Information Administration said gasoline prices fall, from the expected $ 3.45 per gallon, $ 3.38 lower this year, what will be the price of next year's third consecutive year.

"All you average closing refineries, geopolitical issues and other short-term fluctuations, and bring you back to the basics, which is you have a lot of oil," Energy Information Administration economist Sean Hill said. He added: "We have been waiting for the slow decline in natural gas prices have been, and we see a change."

At the same time, low power consumption and small distributors and hybrid vehicles is expected to continue the development of the oil crisis and high mile federal standards in recent years rinse. As fuel prices fall, more and more need to push the vehicle to the door.

Alternative powertrain vehicles, once commanded a significant premium gasoline counterparts, are now equipped with heavy incentives. KBB.com data shows that Toyota Prius drivers award $ 2,300 $ 1,400 vehicles a year in January, while Ford C-MAX strengthen spiffs to $ 4,9002650 dollars per vehicle in the same period; move or help sales.

"It is difficult to prove the payment, the return premium alternative fuels takes forever," Dave Zuchowski, Hyundai Motor America's CEO said.

Even in the recent fall in oil prices, consumer tastes are changing for SUVs and trucks, away from the electrified vehicles. "We do not see anything right now, this trend will be reversed," an analyst at Kelley Blue Book Erik Ibarra said.

Despite its small size, can replace car manufacturers powered vehicles to meet more stringent fuel economy standards is crucial federal program. If the price remains low, Ibarra says, "manufacturers can put a position where they have the ability to produce cars that consumers do not want to buy."

Dealers do not worry, they say consumers remain vigilant risk of another peak oil, even though they tend to trucks. "Sometimes, I think there are some short-term memory loss," Mike Maroone, AUTONATION chief operating officer said. "But when you are planning to buy, will keep four or five years, I believe you understand the peaks and valleys, while fuel efficiency is still a considerable force."

David Kelleher, David Dodge, Chrysler - Jeep - Ram in Glen Mills, Pennsylvania. CEO says fuel economy maintained in the minds of customers, "because they do not know when the other shoe will drop."

Adam Arens, owner of the New England Patriots in two stores Subaru says consumers tend to react more when prices go down, rather than rise. "Between $, $ 3.503 difference," he said, "is significantly higher than the difference between $ 3.504 yuan less."

Post a comment

Hello guest, care to post a comment?