SUV passenger growth reached 3 times the car companies get together and seize food

Posted on 10/9/2014 5:42:34 PM

At the opening of 2 October 2014 Paris Motor Show, SUV is still the protagonist, especially by Chinese consumers.
On this show, the Honda CR-V SUV, the new debut. There is news, CR-V is expected to officially made available in 2015.
Dongfeng Honda Executive Vice President Chen Binbo recently during the "2014 Honda China Media Conference" to accept the "First Financial Daily" and other media did not directly answer Availability The new CR-V, and only talked about a certain product life cycle, also the fastest four-year replacement.
Is selling this CR-V is listed in February 2012, according to four years if updating this statement, have to wait for 2016 will have new models to market. However, insiders said the market is changing so fast, do not rule out the Dongfeng Honda CR-V replacement will reduce the time may be, the new CR-V debut is perhaps a signal at the Paris Motor Show.
This year, more and more car companies flock to this segment SUV market, have introduced high-affordable products, almost no car prices are not involved in this field. Chen Binbo admitted SUV intensified market competition, before the new CR-V SUV, and the new Platinum Core class car market, will be the most difficult time period Dongfeng Honda.
SUV car companies get together
April 2014, cumulative sales of CR-V's breakthrough one million, becoming the first club to enter millions of SUV models. However, the absolute sales as the main Dongfeng Honda CR-V sales suddenly diving, it is unexpected. July of this year, CR-V is sold only 5996, up 55.55 percent year on year decline, the chain fell nearly 63 percent. Automobile Association statistics show that in July this year, sales in the month of CR-V SUV vehicle sales fell out of the top ten, which was once the king of the market segments in the past few years of hard market lows. August, CR-V sales were 11,958, down 22.3 percent. Although the idea of "Golden September" sales season, CR-V9 monthly sales rebound, but it seems in the industry, SUV rising star in numerous aspects of the product or to have cost beyond the CR-V, CR-V that need to make changes.
Recently, there are a variety of SUV have been listed or will be listed. September 27, Changan PSA's DS brand's first SUV, DS6 water off the Great Wall in Beijing market, take the price for the amount of the low-cost market strategy, challenge Audi Q3, BMW X1 and other luxury compact-class SUV. For the first SUV DS ~ 301,900 yuan to 193,900 yuan cheap to break into the luxury car SUV camp, vice president of Changan PSA, Sales Branch Manager Cai Jianjun said consideration based on four aspects: First, the core brand positioning, and second, whether bearer development of the entire business plan, the third is the profitability of the whole enterprise, four consumers can accept.
Enter October, Honda's first SUV model Bin Chi and two joint venture Beijing Hyundai ix25 compact SUV will also be listed. In addition, the layout is also accelerating its own brand SUV field, BYD plans before the end of 2015, to achieve the official listing of 6 SUV products. Among them, seven new BYD dual-mode four-wheel drive SUV-S7 and SUV- Don will be listed in 2014. Then in 2015, equipped with gasoline-powered S1 and S3, and equipped with dual-mode hybrid system, Song and Yuan these four SUV will be officially put on the market. In Guangzhou Automobile Chi Chuan planning among the first small SUV is expected next year at the opening of the North American Auto Show in January 2015 debut, the new car will be named or Trumpchi GS3, expect the new car will be officially listed in March 2015.
In recent years, many independent brand car prices are on the product to seize this hot SUV, Great Wall Hover, Chang'an CS35, Chi Chuan GS5, BYD S6 and other products on the market are achieved good results, the hippocampus, Lifan and other brands are also being SUV force. Smell the Chinese SUV market opportunities, various foreign brands have also accelerated the pace of development of the SUV, a joint venture brand Honda CR-V, Volkswagen Tiguan, Beijing Hyundai ix35 and the Toyota Highlander SUV market so squeeze into the forefront. Independent brands and joint venture brands together will be bigger and bigger cake SUV, SUV sales in the proportion of total sales of passenger cars from 2007's 8.7 percent soared. According to passenger car sales data released by the Federation in 2013, the year in which the national SUV cumulative sales 3,039,700, accounting for 18.6% of total passenger car sales in the narrow sense, an increase of 50.8% last year.
This year, SUV continues to heat up. Before eight months, the domestic SUV sales 2,472,700 and 2,427,700, an increase of 34.96% and 34.50%. SUV passenger growth rate is more than three times, showing the current SUV market is still hot.
Consumer change triggered SUV warming
Currently, A-level SUV SUV accounted for in the overall market dominance, about six or seven of the SUV market, market share, B-class and C-class SUV SUV also has a very good market capacity.
Continued hot SUV market, has a new subdivision fission branch, which is a small SUV market. Small SUV's price 50,000 yuan to 20 yuan, the joint venture has not Keangkela brand, Ford wing stroke, Chevrolet creating cool, Peugeot 2008 and other independent brands have Chang'an CS35, Wall H2, refine S3 and so on. Small SUV mainly for first-time buyers, which also includes part of the female consumer.
Medium and large 7 SUV are increasingly popular, following Guangzhou Toyota Highlander, GAC Mitsubishi Pajero * Jin Chang, Beijing Hyundai new Shengda, xuefolankepaqi layout, also have begun to advance 7 SUV market.
Chen Binbo talked about changes in the market in recent years, a large class cars, basically back to around 20 million, is the diversion of part of the market SUV models, automotive consumer market is entering differentiation era, the era of personalized, car habits and the Internet age after 80 changes, so three, four-tier cities and second-tier cities narrowing the gap in consumption, car culture in transition phase.
Sun Muzi car experts also talked about an interview with reporters, SUV rapid growth up to high-class car market does have some impact, it is the consumer's lifestyle changes have a great relationship. For example, ten years ago, consumers tend to buy cars for work, and many consumers tend to buy cars at this stage to consider seeking a balance between work and leisure, rather than considering only the work purposes, but also take into account family life, etc. this is sport utility vehicles and multipurpose cars MPV SUV main reason for the rapid growth. In addition, the release of last year's two-child policy, on 7 SUV and MPV market growth also have some role in promoting.
As car companies have focused on whether the fire SUV field will lead to rapid saturation of this market, Sun Muzi considered not going, SUV market is still in short supply stage, room for growth, there are still a few years the proportion of passenger cars will continue upgrade, expected demand for 2020 SUV market will reach 600 million to 7 million.

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