Independent car prices conspired "hybrid alliance" or boost sales scale

Posted on 1/27/2015 11:20:32 AM

Along with the mandatory standards for passenger car fuel consumption increasingly stringent advance to 2020 for all passenger car business must achieve an average fuel consumption of 5 liters / 100 km of this standard, companies must become a vehicle crossed the a bridge. For now just get respite SUV market its own brand, it also means that the next five years, it may thus be "forced back" its share of the retreat of the car "Red Sea" market!
In order to avoid this crisis, Geely, led several domestic independent brand car prices currently plotting equity hybrid powertrain joint venture company set up in an attempt to reach a technology roadmap "2020 average fuel consumption of passenger cars fell to 5.0 l / 100 kilometer "This daunting task.
The average fuel consumption of 5.0 liters down to 5 years
With one hundred kilometers 6.9 liters of the third stage of the full implementation of the standard fuel consumption limits to start this year, the fourth stage of the fuel economy standards are also further clarity. January 5, the State Ministry released a newly revised "passenger car fuel consumption limits" and "passenger car fuel consumption evaluation methods and indicators."
It is understood that the two national compulsory standards will take effect January 1, 2016 execution, set the value of the annual fuel consumption standards. From 2015 to 2020, the Ministry for the year production target average fuel consumption of passenger cars were established hundred kilometers 6.9 liters, 6.7 liters, 6.4 liters, 6 liters, 5.5 liters and 5 liters, and further stressed that until 2020 all ride car companies must meet corporate average fuel consumption target requirements.
In fact, as early as in April 2014, by the Ministry of Industry and other four ministries issued "on the strengthening of the average fuel consumption of passenger car business management notice" (draft) has been clear on the average fuel consumption of non-compliance companies will take public notification, to limit new product "vehicle manufacturers and product announcement" declaration, investment restrictions and other measures to expand production capacity.
In the same year in September, the Ministry on the right, including domestic and imported vehicles, including 111 corporate average fuel consumption in 2013 conducted a compliance notice. Among them, Brilliance Jinbei, Guangzhou Automobile passenger cars, Nissan China, Renault and 40 passenger corporate average fuel consumption is not reached.
It is worth noting that the above car prices did not meet the one hand, because, as Porsche, Chrysler and other imported car prices, product structure is relatively simple, mainly for large displacement cars or SUV models; the other part of the own-brand car prices for energy-saving technology inadequate application accordingly. "At present, the independent brand car prices to achieve an average fuel consumption of 6.9 l / 100 km of this standard is not an issue but to reach one hundred kilometers five liters of fuel consumption target is a general lack of technical reserves", Tsinghua University, dean of automotive and industrial technology strategy Zhao expressed.
Forced back to the "Red Sea"
The face of "harsh" fuel consumption limits, the challenges facing its own brand is not only a technical upgrade so simple, it might have been forced to report back to the fall of the car market this "Red Sea."
Data show that in 2014 the market share of own-brand cars only 22.42 percent, down 5.55 percentage points over the same period last year. Also, sales of own-brand cars accounted for only 36.63% own-brand passenger car sales, while the overall passenger car market, the proportion of 62.82%. Meanwhile, the 2014 independent brand SU V sales reached 1,888,300, an increase of 50.9%, higher than the market growth rate of 14.5 SU V points.
National Federation Deputy Secretary-General Choi Dong-tree told reporters the South, most of the current autonomous car prices depend put SU V products to achieve a better sales performance and improve the product line of high-end, such as Beiqi, Guangzhou Automobile, FAW's own brands are the current core SU V is a powerful product launch.
However, in the current market structure SU V hot, fuel consumption standards will develop car prices SU V enthusiasm doused cold water. Because the drag coefficient born insurmountable, weight and other defects, compared to the same level sedan, greater fuel consumption SU V products. According to the Ministry's accounting methods, each car prices should seek SU V sales growth, it must sell more cars to balance its fuel consumption.
In fact, there are own-brand car prices realized SU V blindly betting risks that exist. Marketing, general manager of Chery Automobile Company mr huang of Southern Reporter said that as the average fuel consumption limits and accelerated into a joint venture brands and other reasons, the limited size of the market next SU V's. In view of this, Chery also quietly layout, hope from this year will set the strategic direction of car development.
Dark Group "hybrid coalitions"
For the five years to achieve an average fuel consumption of up to 5 liters / 100 km of this goal, the industry has reached a consensus --- can not simply rely on traditional powertrain optimization to achieve. Executive vice president of the China Association of Automobile Manufacturers Dong Yang believes that car prices should not feel "FaBuZeZhong" luck, but must step up the development of fuel-efficient products, "Do not put the whole focus on pure electric vehicles, To attach importance to the development of hybrid automotive products. "
Zhao also admitted that even though the full realization of the national goals for the promotion of electric vehicles, electric vehicles by 2020, the market share has remained low, low fuel consumption alone electric cars unable to meet the 5 l / 100 km fuel consumption standards. For the hybrid vehicle technology, he said, "now mainly lies in the Honda, Toyota and other Japanese companies in the hands of its own brand gap significantly."
However, this situation is expected to change. By the end of 2014, beginning with the car companies Geely Holding Branch of hybrid systems listed joint venture far CORUN hybrid system, Ltd., the joint venture aims to set up domestic hybrid powertrain assembly technology platform for the domestic car companies to achieve fourth phase V target average fuel consumption to provide technical solutions. And Keli far had been a joint venture with Toyota in Changshu hybrid battery system company.
It is reported that the new joint venture located in Changsha, Hunan Province has completed the business registration and obtain a business license, is currently awaiting approval of the NDRC and other departments. The project is an investment of 4.65 billion yuan, plans to start construction this year, the main products for hybrid and transmission assemblies and related products.
Just lucky, board secretary Wu Dingjun Keli far south are reporters that the joint venture company is working with four independent car prices in-depth technical exchanges and cooperation on hybrid and transmission assembly, and launched a series of shares of the negotiations, "Domestic several major independent car prices are where. "According to the Southern reporter, such as Geely, Changan, FAW and other independent brand car prices previously were associated with Keli far to expand the hybrid system is too technical cooperation.
"The fourth stage is so strict a standard passenger car average fuel limit just to promote their own brands combined provide a good opportunity to accelerate," Zhao said that alone three five hundred thousand finite volume, and only multinational R & D investment a few tenth of a single independent brand car companies want to know all the technical standards required for fuel is almost impossible. "In this case, the independent car companies jointly funded research focusing on basic common technical problems, help share technology development and other costs, and increase sales scale as possible."

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