Volkswagen "2025 Strategy" layout field of digital network

Posted on 5/5/2016 2:51:24 PM

Volkswagen originally released on time earnings in early March each year, until the end of April this year, was released. April 28, at the headquarters of Volkswagen Group Wolfsburg, took office less than six months, the Volkswagen Group head Mueller announced that "discharge door" effect, Volkswagen Group a loss of about 1.4 billion euros the year 2015. It is understood that this is the group's first loss since 1993.
Is out of the "door emissions" will bring brand and market the shadows as soon as possible, the Volkswagen Group carried out a number of core mission planning, including for the "discharge door" two commitments, that is the last car repaired, completed in the fourth quarter of this year responsibility to investigate; and a three-point plan, namely decentralized structure adjustment, and to establish a new corporate culture "strategy 2025" gradually implemented.
"This year is a transition year, accelerating the transition to face the future to correct the defect." Muller said, however, rely on China and other markets, the Volkswagen Group sales level this year will be comparable to last year, while revenue fell about 5% case, ensure profitability flat year on year.
In China to seek "a new explosion point."
In the first quarter of this year, the Volkswagen Group achieved sales in China 955,500, an increase of 6.4% in the proportion of its global sales up 38% over last year to enhance the three points. "Compared to Europe and the United States, the strongest growth in the Chinese market." Volkswagen Group Board of Directors, President and CEO of Volkswagen China Heizmann told the "Daily News" reporter, the Chinese market for the general public will continue sales and profit contribution higher.
"In the future, the public will pay more attention to listen to the voice of the Chinese consumer." Volkswagen brand responsible for technology research and development Frank Welsch said at the Beijing auto show.
Volkswagen in China this year is a new round of product placement "Year One." Beijing auto show this year, settled in Shanghai Volkswagen Volkswagen brand's first C-Class - Hui Ang officially unveiled, the Volkswagen brand will make up the short board listed in this market segment.
In another joint venture partner FAW - Volkswagen respect to the joint venture and launch its own brand of "cheap car" series being surfaced. It is understood that the first batch of series includes two models SUV, the market is expected to 2018, the price of 80 000 to 11 million range.
Meanwhile, the new energy vehicles, Heizmann said the next 3 to 4 years, the Volkswagen Group will be introduced into the Chinese market 15 new energy vehicles, including plug-in hybrid and pure electric vehicles. Meanwhile, by the public for the electric vehicle platform for rapid development of the MEB to achieve localization process.
Whether it is based on the judgment "discharge door" challenge, or the global automotive market growth, the public will have the future "critical point" in China. Industry analysts believe that more Chinese voices while listening to accelerate global balanced development is equally important.
2025 Strategy on "next decade"
In the financial annual meeting, Mueller noted that Volkswagen Group is preparing for the next decade "Strategy 2025", focusing on key areas of future development of the automotive industry, including digital, interconnected, electric and new mobile services, presented at the shareholders' meeting is expected this year on year.
At the 2025 strategy formulation, the public has begun to accelerate to the center of the internal structure adjustment, seek opportunities.
According to the "Daily Economic News" reporter, at present, the Volkswagen Group to the center of the internal restructuring has been advancing. In the Volkswagen brand, for example, has been appointed head of the four product lines, respectively, for the Volkswagen brand small cars, compact cars, large cars and electric vehicle product planning.
Last September, the public service to the center of the cluster split accelerate the formation of production cars, luxury cars, sports cars and commercial vehicles four business clusters, while enhancing the decision-making power of the regional market and the right to speak, from the product to the longitudinal lateral area simplified Volkswagen Group decision-making process, a more efficient, but also multi-faceted cooperative decision-making model.
Heizmann said, "after the group functions and functions to further differentiate the brand, Volkswagen China architecture clearer, the response of the Chinese market demand as soon as possible, so that the general public in China to promote more rapid."
Last year, China is Volkswagen Group contributed over 35% of sales, while revenue and profit among the best.
Mueller stressed that "the crisis will not stall our progress, the Volkswagen Group's various brands in each market will be front row at full capacity." In other words, behind the Volkswagen Group restructuring, but also to open up a China's market to be incremental.

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