Today, along with a pioneer design cross-border fashion show staged, the new Infiniti brand experience center in Beijing fashion trend gathered Sanlitun officially opened. The brand experience center is Infiniti's first in China to showcase brand design aesthetics, product innovation technology quality living space, designed to provide consumers with "zero distance" experience Infiniti unique brand, products and services innovation platform.
Mr. Lu Yi, General Manager of Dongfeng Infiniti said, "The establishment of the Brand Experience Center fully embodies the firm confidence and determination of Infiniti's roots in China. Through cross-border cooperation, we hope to create an interactive exchange for our customers, distributors, employees and media friends. platform."
Dongfeng Infiniti Executive Deputy General Manager Mr. Lei Xin said: "In the future, with the strong support of both shareholders, the company will not only provide the best products for the consumers, but also create a more diversified customer experience, Dongfeng Infiniti will be the future, continue to love to move forward.
In the brand experience center during the opening, consumers will have the opportunity to feel just recently in the Guangzhou Motor Show officially listed the new Infiniti QX30 eye-catching design, unique style of luxury and control by my master.
In addition, the famous fashion designer Chi Chi Infiniti to the latest models for the design inspiration, with a very modern interpretation of the cross-border fashion works "conflict aesthetics"; Infiniti Vision GT concept car simulation of the live show, it reflects the Infiniti product To the movement of genes.
Embracing the essence of Infiniti's "Aesthetics of Conflict" design, the Infiniti Brand Experience Center displays the perfect balance between the rationality of modern industrial design and the sensibility of free romanticism through the intersection of straight lines and curved surfaces and overlapping black and white blocks. The middle of transparent exhibition car T station, dome light a huge light field, was multi-prism type LED curtain wall, and brand experience center with breathing space configuration complement each other.
In the corner of the experience center, intelligent interactive devices and high-definition LED screen will Infiniti DAS, including wire steering, including many of the world or industry first technology intuitive to show to consumers. In addition, consumers can enjoy different styles of exhibitions in ad hoc gallery space, or find well-designed peripherals with Infiniti brand elements in the open lifestyle area.
As an important part of the "love life season," the opening of the Infiniti Brand Experience Center, with the beginning of October held a "simple life" and in mid-November "2016 Infiniti boiling snow Beijing World Snowboard" Love life season "for the majority of consumers offer a Infiniti end of the year drama. Infiniti innovative marketing as another masterpiece, "Ganai life season" is a set of music, sports, star interaction, the whole car test drive as one of the whole experience platform, so that consumers can "zero distance" experience Infiniti brand products And services.
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