Infiniti localization platform landing target 100 000 2018

Posted on 9/23/2014 11:26:19 AM

According to both the shareholders of the target, the 2018 Infiniti sales of 100,000 to reach the target in China, where internal models to reach more than half. With the formal establishment of Dongfeng Motor Co., Ltd. Infiniti (the "Dongfeng Infiniti"), the location of Infiniti crossed the last hurdle.
Yesterday afternoon, formally announced the establishment of Dongfeng Infiniti, Infiniti is a joint venture Dongfeng Dongfeng Motor Corporation and Nissan Motor Company by 50:50 equity ratio established - an independent wholly owned subsidiary of Dongfeng Motor Co., Ltd. .. first general manager of Dongfeng Infiniti Infiniti China Daley served as general manager, executive vice president of Dongfeng Motor Corporation by the Deputy Minister of Strategic Planning as an old mine again. So far the development of Infiniti in China adopt "the same strategy, same brand, same team, same channel," the principle of development.
, President of Dongfeng Motor Corporation, president of Dongfeng Infiniti Xu Ping said: "The establishment of Infiniti Dongfeng Dongfeng Motor Company will realize the value chain extends to the luxury car sector."
Keep the "independence"
Infiniti Dongfeng Development in China remains relatively independently of the operation, but this strategy with Infiniti's global strategy is consistent.
Recently, the Renault-Nissan alliance officially named Roland Krueger and Infiniti Global President and report directly to Ghosn. Unlike the previous report to the senior vice president of Nissan Group mode, Roland Krueger directly to the Renault - Nissan alliance report directly to CEO Carlos Ghosn, suggesting the Infiniti brand officially became the body and the cause of the floor-level operations Nissan brand.
Similarly, in order to maintain the development of Infiniti in China is relatively independent, limited Dongfeng Dongfeng Infiniti establish a special board of directors representing the shareholders exercise the high side power of decision making, the general manager of Dongfeng Infiniti reports directly to the Board. Dongfeng Infiniti first members of the Board, including Xu Ping, Roland Krueger, the use of Ray, Ray, general manager of the new Dongfeng Automobile Company Fushou Zhu, Guan Yun, president of Dongfeng Motor Co., Dongfeng Motor Co. vice president Ren Yong, a Nissan Motor Company from management and senior vice president of global Infiniti input diss George Leon (GeorgeLeondis). When Xu Ping as chairman.
Renault - Nissan Motor president and CEO Carlos Ghosn Co. (CarlosGhosn) said: "mature and stable strategic partnership between Dongfeng Motor Corporation and Nissan Motor Company formed for bilateral cooperation to create a great value, I think with both sides. valuable experience, Dongfeng Infiniti will surely succeed in the Chinese market, and to build a strong impetus to the globalization strategy of the luxury car brand Infiniti. "
Experts said stability automotive Li, Dongfeng Infiniti management structure independent company and president of Dongfeng Group head, see the emphasis on branding double shareholder Infiniti and Nissan Group this framework and the development of independent operators worldwide strategy of the Infiniti brand to match.
2018 sales target 100,000
As the second largest market in the world Infiniti, consumers in the world's largest automotive, Renault - Nissan alliance to develop in China Infiniti gave great expectations. According to both the shareholders of the target, the 2018 Infiniti sales of 100,000 to reach the target in China, where internal models to reach more than half.
To achieve the goal, Infiniti developed a development strategy in China and national patterns of specific provision. The first national models, including: tailored specifically for Chinese consumers of high-tech luxury sport sedan - Infiniti Q50L and long version of the Infiniti QX50 SUV sports fashion. The former can be achieved by the upper end of the domestic market, while the second will also be available in the spring of next year to achieve.
Dongfeng Infiniti is fully responsible for domestic and imported vehicles sales, service, development of the network of distributors, brand marketing and other integral issues. Infiniti's future China will remain responsible for the importation of vehicles and the implementation of the global strategy and other matters.
In the first eight months of 2013 sales growth for the full year of 54% stronger on the basis of cumulative Infiniti sales in China reached 18,279, an increase of 102%, the market for luxury cars in China it has become the fastest growing brand. Daley said. "With the full landing 'dare Eyre action' widely promoted items are well made, Infiniti rapid development in the Chinese market will be a stronger power."
Luxury car market in China is divided into three fields. The first camp consists of three strong Ashkenazi, 2013 sales of Mercedes-Benz in China have been the lowest in more than 220,000 in the second camp consists of Jaguar Land Rover, Volvo, represented annual sales of around 80,000. Infiniti only in the third camp, the camp also includes Cadillac and Lexus. In comparison, the two are still under the Infiniti.
Clearly, Infiniti will not be easy to achieve the goal, not only requires more domestic models, the new management team more efficient, but also have a wider network coverage, not just the car prices to compete for above market share, but also to compete dealer limited resources. Currently Infiniti dealers in China is less than 70, while the largest network of around 450 BMW.

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