Ford test the water high end "Taurus" brand test capability

Posted on 6/26/2015 3:51:23 PM

On the one hand, high-end car prices dropping, to a certain extent, approaching a joint venture Chevrolet brand market space; on the other hand, the bargaining power of the Ford brand itself has yet to test, launch a positioning above Mondeo models, the ability to to achieve a breakthrough in the business world, is indeed an open question.
Ford hopes to launch the "flagship" model of effort is approaching the Chinese market. Mondeo is known as Ford Taurus positioned higher than after both Shanghai Motor Show, again with "Tasting" in the name of the show in front of everyone.
A number of senior management team, including CEO Ma Ruilin, including Ford, have preached the stage to introduce the brand Taurus models from all angles, market, technology, configuration. The general feeling, passing out technology, business position, but has earned the presence of the media counterparts are somewhat vague.
According to Ford official explanation: car positioning large cars, higher than cash Mondeo models, the Ford brand's flagship sedan. In addition, it is understood that the Taurus will work together to achieve localization in a Ford factory in Hangzhou and sharp boundary, it is expected to market the fastest in October.
Objectively speaking, in the first five months of this year, including Volkswagen, General Motors and other competitive brands in the market when sales decline, Ford still maintained a "strong", but the growth rate is not optimistic. According to data released by Ford, passenger car joint venture in China, Changan Ford in May this year, retail sales reached 67,357 units, compared to May 2014 of 65,229 units increased by 3.3%. Changan Ford sales for the first five months of 332,999 units, compared with 330,896 last year compared to growth of 0.6%.
The reason why so much attention and attach importance to the future performance Taurus, contact the Ford consistent performance in the mid-size car market close. In contrast, Ford is currently "flagship" model Mondeo, it failed to achieve "position" in the segments, from the current statistical data, the average monthly sales volume remained at 9,000 units up and down. Compared Passat Magotan and other competing products, there is still a certain gap.
In fact, the Taurus since the 20th century, 80 years in the US market, the model was also introduced into China in the last century, the world's first domestic Ford Taurus, located in the large car, the Mondeo with hope by creating "Gemini "strategy, seek further market space and brand promotion in mid-size car market, but the current market environment, there is still no small challenge.

Post a comment

Hello guest, care to post a comment?