Following last year's Guangzhou Auto Show Great Wall Motor released a new high-end brand WEY, this year Geely also released the first positioning in the high-end brand --LYNK & CO (collar grams).
Well-known car commentator Wu Yingqiu said that people are still very concerned about such a fully in accordance with the Volvo technical standards and manufacturing processes, and Volvo collinear production of Chinese luxury brand, "with an inappropriate metaphor, collar grams is a China Version of the Geely Volvo.
"Up and down take-all, full competition," the industry to reporters to describe the strategic layout of Geely. For the introduction of LYNK & CO, Geely Automobile Group President and CEO An Conghui said in an interview with reporters, in the face of China's luxury cars, joint ventures, independent three markets, Geely Group will form a flagship luxury market in Volvo, LYNK & CO collar grams main joint venture Product market, Geely main independent market situation.
He said that the mission is to compete with the mainstream joint venture brands Toyota, GM, Ford, etc., by taking offside competition model, aimed at Audi, Lexus and other luxury models of technical standards and user experience. Raise high and low, into the joint venture market segmentation market share.
Own brand to seize the high-end market
Can be said that in the past for a long time, independent brands have been low prices, cost-effective as the biggest selling point, but the industry in an interview with reporters, at present, independent brands have been out of the original simple imitation of foreign brands in the initial stage, Began with a new model and design to the high-end market launched an attack.
In the domestic independent brands have to go to the background of high-end, Geely launched "LYNK & CO" also make up for the Geely high-end brand blank area.
Insiders said in an interview, LYNK & CO's appearance can be called "a matter of course". On the one hand, Geely has been a lot of people as a study of China's auto independent development of the sample, with Geely Bo Rui, Bo Yue's debut, not only people see a great progress Geely, but also people see the hope of independent brands.
Reporters access to the first quarter of this year's automobile production and sales data found that Geely increased by about 94% year on year. There are dealers told reporters that Bo Yue is currently in short supply, consumers need to pay a deposit waiting. It can be said that Geely's "Bo" series of products in the market has entered the range of joint venture brands, and it is because Borui, Bo Yue has been widely recognized, but also for the emergence of LYNK & CO laid a solid foundation.
On the other hand, the industry insiders pointed out that Geely acquired Volvo brought a shared platform to benefit Geely.
Offside competition
Geely acquired Volvo, previously many people in the industry as "snake like". But Geely Group, told reporters that with the technical support of Volvo, Geely can make a lot of technology in the detours in the advanced technology to ensure a high level of reserves.
There are industry veterans also analyzed that Volvo on the Geely brand image has a huge role in the promotion of Volvo's technical nurture also let Geely precipitation after two years began to take the top, Borui, Bo Yue, Imperial and other models sold, making Geely success Among the first line of independent brand camp.
LYNK & CO, the official said, "Volvo car-led, Geely Automobile and Volvo cars jointly developed," the LYNK & CO, the person said, can not say it is auspicious, nor can it be defined as Volvo, it should be said that the two sides after a comprehensive collaborative results , Is an independent high-end car brand.
Geely Automobile CEO Anqing Hui said at the Shanghai auto show, the Chinese auto companies or their own brands must have a joint venture brand and positive competition products. LYNK & CO's products are aimed at Audi, Lexus and other luxury models of technical standards and user experience, and the mainstream of the joint venture brands Toyota, GM, Ford to compete, enter the joint venture brand market share.
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