Guangzhou Automobile Fick doubled sales push large SUV ease production vacant

Posted on 6/3/2016 5:25:10 PM

By its first domestic SUV sales surge free light, Guangzhou Automobile Fick in the first quarter year on year increase of 201% of distant leader in the automotive industry. GAC FIAT Chrysler Motors Ltd. Executive Vice President Wang Dao interview with reporters, said the current domestic sales of Jeep free light stable at around 10,000 units monthly average of 160,000 units annual domestic car sales target confidence. Obviously, Guangzhou Automobile Fick's first domestic models has been recognized by the market.
Win the Guangzhou Automobile Fick and recently listed a small SUVJeep freedom Man, trying to continue the brilliant light of freedom. GAC FIAT Chrysler Motors Ltd. Zheng Jie, president of the "Securities Times" reporter that: "Man-made version of the free listing aims to redefine the industry standard for entry-level SUV."
Sales rose behind conceal Guangzhou Automobile Fick low capacity utilization reality. Last year, Guangzhou Automobile Fick capacity utilization of less than 20%. Man free listing can really solve the capacity problem, but the Chinese SUV market competition has become intense, blue sea segments have turn red, Jeep reached this point strong, can achieve the desired effect is still unknown mystery.
In the automotive industry expert Zhang Zhiyong opinion, China's automobile market by the high growth to low growth in the process, as a newly established company, Guangzhou Automobile Fick in addition to relying on the Jeep brand no return.
Vacant capacity worries
From the start of the year in the first quarter sales data, Guangzhou Automobile Fick reason to open his own bottle of champagne.
In fact, at the end of 2015 ushered in free light-listed Guangzhou Automobile Fick, sales in the first quarter of this year, almost all rely on this Jeep brand's first domestic SUV. Data show that a quarter of domestic free light JEEP cumulative sales 23200, accounted for only a model of Guangzhou Automobile Fick 82% of total sales. In March, a free light monthly sales reached 9004, beat the "veteran" Guangzhou Toyota Highlander in 8235, almost equal to the length of 9134 Anfu Terios industry.
In 2014, Guangzhou Automobile Fick cumulative sales of 68,000 in 2015, cumulative sales shrunk to 39,400, the equivalent of two years of cumulative sales Changsha factory with an annual capacity of 246 000 27.6% and 16%, respectively, are less than half of utilization. Industry insiders estimate that, even if this year, Guangzhou Automobile Fick doubled sales, capacity utilization is also difficult to reach 50%. In fact, the automotive industry capacity utilization is more reasonable range should be around 80%.
Such a high idle capacity still does not seem to hinder the Guangzhou Automobile Fick's expansion plans. April 18 this year, Guangzhou Automobile Fick Guangzhou factory officially completed and put into production, with an annual capacity of 160,000 plan, coupled with the current annual output of 246,000 Changsha plant capacity, Guangzhou Automobile Fick total annual production capacity has reached 406,000. This means that, in 2016, Guangzhou Automobile Fick's full-year sales to grow 8-fold to 320,000 in 2015 on the basis, in order to make capacity utilization of 80%, it is clear this is just wishful assumptions.
Reporters read the information that, when Fiat Chrysler merger in 2014 on the set of medium-term restructuring plan, CEO Malchow 2018 Jeep hopes to increase sales in China to 500,000, capacity in China to contact the above-mentioned energy I believe that Jeep know what they are doing.
The negative impact brought about by overcapacity will directly result in car prices it is difficult to effectively profit. Some industry analysts believe that the biggest problem faced by Guangzhou Automobile Fick is too single product line, how to further enrich the product, make full use of production capacity will be a key future Guangqi Fick profitable.
The "eggs" in one basket into the SUV?
In fact, Guangzhou Automobile Fick apparently aware of this point. Recently, at the Beijing auto show debut of freedom Man-made Jeep small SUV with lower than expected price listed.
Speaking JEEP freedom Man budding star, Chendao Hong said: "The starting price of 140,000 yuan will make free Xia Guangzhou Automobile Fick became the first full-year sales of a spectacle."
Chendao Hong said that with the Jeep family freedom Man obvious feature, there Wrangler design style inside. In addition, free Man with professional-level security, with 70% of high-strength steel. The internal space, the same level of freedom than Man SUV up to 15% more volume of about 200 liters. And its unique four-wheel independent suspension, brought about by better performance and handling.
Reporters noted that the domestic brands in the SUV market, Great Wall Motor focusing due to over-reliance on SUV, have been a weak situation. China Automobile Dealers Association, vice chairman of tangible Cars Su Hui believes that branding on, Jeep SUV has been a professional image of the show, brand awareness and reputation is relatively high, with the assistance of the Fiat brand in limited circumstances, the future once the SUV market trends weakening effect on Jeep and Guangzhou Automobile Fick will not be small.
According to the plan, after domestic freedom Man listing, Guide to the replacement model will also be launched at the end, and synergies with the imported product line, consisting of the industry's most comprehensive coverage of market segments SUV product line.
Zhang Zhiyong think, Jeep localization SUV is able to boost sales of load from the task can not be optimistic, but also must not be lost.

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