Consumers want to buy the product with the lowest, they want part of the configuration of the high with the past is impossible, even if the high-end custom luxury cars, but also in the cortex and choose colors. However, SAIC SAIC Chase's D90, but can be achieved.
Following the July SAIC Chase issued a "Bank @MAXUS" platform, formally announced the first SUV to enter C2B customization era, and C2B car D90 certainly by the user, the first event that is blind custom user gains 4000, SAIC Chase Section secondary blind custom activities will also recently expanded.
SAIC Chase C2B intelligent customization, allowing users to have the final say at the C-terminus, and online communication with millions of users, users draw recommendations to create personalized products; in the B-side to create intelligent plant, distributed manufacturing technology and the supplier to communicate directly with the user, to provide user meets program.
In the end, SAIC Chase to create a user-driven large-scale intelligent C2B repairer manner, may be pipelined repairer traditional way to create change, its integration of personalization and intelligent manner repairer large-scale manufacturing, will become Ford Model T assembly line production and the Toyota production System after the third round of the direction of change repairer.
C2B create differentiated
SAIC Chase entered the C2B business is no accident.
D90, is the "multiplication providers simultaneously" SAIC Chase launched the first truly SUV passenger cars for private users. Although in recent years become the SUV market its own brand of "blessed" in the market to earn bowl full of pots full of a few independent brands, but as the SUV market hot, SUV market has become a battleground of their own brand and has intensified the trend.
Beijing Auto Show in April of this year alone, there are 60 variety of SUV market, SAIC Chase SUV D90 is one of them.
SAIC Chase in the passenger area are charged with breaking the key battle mission D90, how competitive differentiation placed in front of a problem SAIC Chase.
"Entering the Industry 4.0 era, products bearing the user experience far beyond the price can reflect the value of user participation in the whole process has become the core of value creation, the game gave way to the development of transparent and sharing relationship between users and car prices have reconstructed, C2B will be the next change in direction following the Model T Ford and Toyota assembly line production in the automotive industry. "blue Pine, vice president of SAIC represent.
The reason Customized become breakthrough, mainly due to SAIC Chase existing business through innovative cross-border, covering a lateral wide-body passenger and light, MPV, saloon car, SUV, pickup trucks and other products, the proportion of user customization of orders up to 40 %. Prior experience has been customized school buses, police cars, ambulances, refrigerated trucks, tools, vehicles, logistics vehicles, vaccines and other vehicles. The current mainstream models available to customers at most two dozen models, and SAIC Chase will have tens of thousands, hundreds of thousands.
SAIC Chase has been formed in the development of personalized, customized and flexible repairer advantage in the wide-body passenger and light V80, the car room are to achieve a customization form a 430 product announcement, more than 20,000 kinds of configuration combinations, theoretically can support 229 kinds of models of the configuration combinations, an effective guarantee the efficiency and quality of small quantities of customized processes and norms, pour extract a mass customization system capabilities. In fact, in line with the project, only transform SAIC Chase Wuxi factory, has invested one billion yuan.
SAIC 2 billion capital docking C2B
C2B is the future trend, Volkswagen General Motors and other international giants is not without thought about it, but this project involves upgrading the entire supply chain and manufacturing systems, high-risk businesses can not do it. SAIC C2B project if successful, can be said to be a revolutionary project the global automotive industry.
During the "Thirteen Five", SAIC proposed X + strategies, including personalized, customized content. SAIC SAIC Chase C2B project supports 20 million in funding and support, technology, human resources, supply chain. SAIC Chase C2B Jicheng carrying SAIC experimental work on C2B business, SAIC Chase SUV market is competitive differentiation breakthrough.
After the success of the D90 C2B this product, then will the RV, V80, G10, and SAIC's other products to use.
For D90, SAIC Chase developed a six stage allows users to fully participate in, including the definition, development, certification, pricing, configuration, improved.
During According to statistics, in the SUV product D90 of C2B first stage, the user involved in product definition, SAIC Chase for the 1119 target users offline research, interact with 31,125 users on an interactive platform, invited 25 large SUV sector professional grade coffee who were competing products test drive around the 18 points D90 of the product definition, SAIC Chase total harvest over 30,000 recommendations in the first stage.
C2B can bring five core values for users, consumers can first with your heart, choose the configuration you want; secondly OTD efficient and transparent, so that the production, manufacturing, logistics and the whole cycle of transparency; once again, by the host member customization plant and third-party certification guarantees; there can be provided a functional personalization options, consumers can more functions on the inner exterior, vehicle color, layout, etc. to implement a custom seat; and finally, to consumers in the process of participation, interaction, experience games and entertainment in the value and fun.
Currently, SAIC Chase C2B project has entered the second stage, the "development phase." Now SAIC Chase is preparing to conduct a second round of blind custom activities. In 2 to 11 September in Chengdu Motor Show 10 days, users only need to focus on "I can MAXUS" micro-channel public number to pay 190 yuan, you can get 9,000 yuan D90 car coupons, active users if invited three friend successfully participated blind custom, but also an additional 2000 yuan coupons.
You can use the "I can @MAXUS" platform, to participate in some of the open phase of the project, designed to open more than 60 points, including vehicle performance and subsystem development process is open and transparent to the user, including the chassis and power adjustment style, all terrain calibration strategy, interior and exterior design, security policy and other core design aspects will be completed by the users and engineers to develop.
With more interaction with the mass of Internet users Internet operators, large data in this process will be precipitated directly in the background after finishing cleaning analysis research and development, manufacturing and supply chain ends, so that the products developed by SAIC to develop more in line with consumer demand.
C2B is a boundary
Of course, C2B personalized project is not absolute, it is a boundary. Technological change makes SAIC Chase a chance, but the product development of technology, exchange of technology with users, the cost is a boundary.
First, the cost of the border, there is a part of the individual needs of users, is willing to add some money, but if abnormally high, the user is not going to buy. That is, the cost must be limited as much as possible at low cost inside, to meet the needs of users; In addition, the product itself, the cost of border issues and border SAIC Chase, through mass production, personalization minimize manufacturing costs, including packaging, logistics , cost of the sort to be down; secondly, the boundaries of time, do C2B is a stage, we are able to deliver products in a limited time, too? How divided time periods, including the entire project and the delivery of the vehicle to the user's time? Now many users, under orders from the car to the limit and so is probably two weeks, the general can only wait two days. In addition, there are legal and technical boundaries.
For SAIC, this is a slow process breakthrough. But this is only the beginning, the future this will be a very exciting project.
"C2B is the future, I believe the public is not GM and other international giants have not considered it, but this project involves upgrading the entire supply chain and manufacturing systems, high-risk businesses can not do it." Blue Pine said. SAIC C2B project if successful, can be said to be a revolutionary project the global automotive industry.
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