Chevrolet is entering a price war bottom band intelligent insured

Posted on 8/16/2016 3:59:59 PM

August 12, China Association of Automobile Manufacturers released data show that from January to July, car sales fell 1.51% compared to the same period last year. B-class car segment is the hardest hit, share continued to be squeezed this year fell to historic lows.
The resulting price war, many violent than other market segments. "Most B-class entry-level car, the car in the terminal market bare basic price 150,000 yuan -16 million, the lowest closing price is close to the price of high-grade A-class car." A car prices researchers said.
Not hold both sales and prices likely, the B-Class seems to have entered the stage of products redefined. Corresponding to this is that car prices have recently introduced a number of B-class car of new products to respond to market changes, such as the introduction of new Nissan Teana.
B-Class car prices are still high-quality products, "de B-class car in the world" has not changed. Brands and prices are kept in car prices higher in the product family, coupled with large-scale sales, the force applied to the brand of car prices much higher than other market segments products.
Car companies trying to protect the B-Class, is an important issue. Class B fading car market as a whole, in fact, faced with a luxury car prices dropping and the A-class car upside. Prices for years after the war, B-class car back to the start of competition: competition back to the era of product strength.
"We found B-class car space, this trend of market segments, such as the new Teana is equipped NISSAN i-SAFETY safety technology and a series of intelligent technology configuration. Teana competition driven by function." Nissan marketing headquarters Minister Liuzong Xin always said, B-class cars currently hovering stage, is a universal cognitive car prices.
Should the price war crushed?
Buy B-class car consumers, and consumer mentality is completely different five years ago, the business logic of consumption to a minimum, most consumers are out of home or commuting needs. B-class car stalls consumption, not lofty.
"The price is very good, just before buying a car in this class, have more than 20 million, now about 16 million can buy." Because the A-Class and the price gap is not, B-class car has become a lot of people first car.
B-Class price war has been going on for five years to fight, some brands have hit the limit. According to automotive consulting firm Wilson August 10 data show that July auto terminal market price decline was the biggest B-class car, fell more than SUV and A-class car, ranked first in the various market segments.
Among them, the SAIC-GM new Regal Mai Rui Bao and in just the past seven months, the average discount rate of the terminal market price as high as 16.26% and 18.03%, with an average discount of up to 35,000 yuan and 33,000 yuan, led by B-class car, or even decline and more expensive luxury cars similar.
Correspondingly, the average transaction price of Mai Rui Bao has been dropping to 150,000, the lowest closing price completely into the A-Class range. B-Class and A-class cars in this price range, no obvious segments. It is in the SAIC-GM sales dropped pressure, passive price change.
The first half of this year, SAIC-GM-three B-class car sales have declined substantially, and LaCrosse Mai Rui Bao decreased by around 20%, Regal drop of 60%. "Forced to use a price war in the short term may stimulate sales, but the long-term is difficult to reverse a significant decline in sales, and may even have a more negative impact on the future." The researchers believe that the price of car terminal.
Declining sales trend is very clear. SAIC-GM-play with contrast, many car prices by radio sales, stable price policy. In July, Nissan Teana and FAW - Volkswagen Magotan end market price discount rate remains at between 7% and 6%. Although it is possible with the new models related to market soon, but the overall look is typical of stable prices.
B-Class car prices in the product system, not only assumed the sales and profits in the two tasks, and there is a longer-term effect is highly representative of the brand. Volkswagen consumer market, brands are often determined by the height of the B-Class.
Over the past few years, the B-class car price war broke out frequently by the Korean series, the biggest price cut, but later found that car prices, short-term sales, the price war has brought a more negative impact. Beijing Hyundai and Dongfeng Yueda Kia sales increased faster in previous years, but the brand power not only failed to improve, and slipped closer to their own brands. The consumer market in general will be placed under the joint venture to the second-tier brands, Beijing Hyundai and Dongfeng Yueda Kia quickly bottlenecks, curb its further growth.
Data show that Beijing Hyundai and Dongfeng Yueda Kia is currently facing its own brand SUV Situation extrusion market. According to Automobile Dealers Association data, Beijing Hyundai in the first half sales growth of 2.45%, KIA was -5.79%, far lower than other joint venture brands.
Rude awakening Beijing Hyundai and Dongfeng Yueda Kia began to stabilize and the Sonata terminal K5 price of July this year, the average price of the terminal discount rate of 12.8% and 10.4%, at the industry average.
Strategy is insured under a technology-driven
Market will exist consumer range A-Class and C-Class cars between the B-class car market segment will not disappear. Despite the decrease in the share, but according to the National Joint Council of passenger information data, the first half of this year, B-class car market share of 17%.
Since the rise of the SUV, the overall passenger car market share in decline, is an important factor in the decline in the share of the B-Class. According to the China Automotive Industry Association, from January to July, car sales of 6,387,100, a decrease of 1.51% compared to the same period last year.
B-class car upside C level or entry-level luxury brand is not real, dropping the A-Class is no space. The future of competition B-class car, only under the premise of price stability, upgrade products. In fact, the B-Class has been a cost-effective range.
Many car companies are working on upgrading the B-Class product direction. After the past Magotan, Passat by turbo from the potential to remain competitive against Japanese comfort and reliability in the fight played wheelbase, space, appearance, power systems, B-class car on the product difficult to upgrade traditional areas further major breakthrough.
Mainstream product upgrade, there are two: Intelligent and new energy technology. Many car prices in general catch this wave of automotive electronics trend, more and more B-Class cars wide range of applications of intelligent systems, the secondary security system more widely. Currently, B-class car to compete on product strength depends largely on the degree of intelligence.
Two years ago, listing of the new Accord launched B-Class intelligent safety systems assist the war, and since then new Magotan new Teana followed by introduction of a similar system. Not long ago, the new Teana mid-term facelift will NISSAN i-SAFETY intelligent anti-collision safety system, including monitoring of moving objects, as well as 360-degree video surveillance blind spot monitoring and lane departure warning systems applied to the vast majority of cars, which is B class is extending in the intelligence system.
"B-class car is very competitive, but the price is not the most important, the most important thing is to enhance the strength of the product." Liuzong Xin saying almost become a consensus joint venture car prices in the face of internal market conditions, B-Class Value back to basics.
This generation Accord than German and Japanese competitors one step ahead of the other new intelligent safety support system to the market for two years after can still maintain a good competitive. In the first half of this year, the Accord high-class cars in the Japanese market sales of the first segment. July sales of 11,098 new Accord terminal, an increase of up to 23%.
A competitive trends are significant upgrade under the B-Class product strength power systems, namely hybrid technology. Product and larger changes may alter the internal competition B-Class, as well as the upper and lower ends of the extruded pattern. The biggest problem Camry Toyota Camry hybrid version is the price too high, with the Toyota hybrid system localization, prices will fall significantly. Honda saw this trend, the second half of this year will introduce a hybrid version of the Accord.

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