For the first time in the last decade, car manufacturers will be exhibiting at the Tokyo Motor Show in Detroit. Jeep - America's best-selling brand in Japan - will return in October when the door is opened.
Detroit 3 on bail after Japan's flagship motor show 2007 event, and did not come back since. They are part of a string of dropouts in the 2009 event, when the economy bottomed out.
Jeep finally on stage, when it is part of the Chrysler Group here in 2007. This year, it showed FCA companies in Japan, the local subsidiary of Chrysler from Fiat Alfa Romeo, Fiat, Jeep, Chrysler and Abarth car dealers stand.
FCA plans to show its four brands from eight vehicles. Chrysler will once again sidelined.
Jeep signal return ignited interest in the Japanese market by at least one of the biggest names in the United States, and even Ford and General Motors still sit outside. It is also a win-win Tokyo Motor Show, which has been working to improve its profile from China on the occasion of a big show of the game.
Fight expensive foreign brand in Japan's money market is shrinking show or go big in other markets, and still growing strong in a difficult equation.
In addition to the Jeep and Japanese domestic car manufacturers, other brands of plans, this year will be in Tokyo include: Audi, BMW, Mini, Citroen, DS, Fiat, Alfa Romeo, Abarth, Jaguar, Land Rover, Mercedes-Benz, Smart, Peugeot, Porsche, Renault and Volkswagen. Organizers finalized the list this week.
Jeep in Japan
Jeep is the 7th best-selling import brand in Japan, most of the trailing Germany and other heavyweights such as Mercedes-Benz, Volkswagen, BMW, Audi and Mini. Jeep sales in Japan rose 21% to 2,298 units from April. Although not large, the volume or put it next Ford sold 1625 Chevrolet and Cadillac sold 313 297 Mobile. In all these brand sales dropped to April.
Total sales of imported foreign brands fell 6% to 95,504 units, in four months.
Into the future "science and technology and fantasy" concept, the organizers hope to generate buzz at this year's Tokyo Motor Show. The biennial event returns to its traditional slot in late October 2013 after an unexpected overlap with rival show run in Los Angeles and Guangzhou, China 44th.
Exhibition Schedule
Upcoming programs will run October 29 to November 8, at the Tokyo International Exhibition Center, the Riviera Conference Center 2011 has been occupied since media day will run 28 to 29 October, and October 29 by the media and advanced preview special ticket buyers.
2013 event attracted 902,800 visitors - the most since 2007, before attending the collapse of the global financial crisis. But last year's show only ran 10 days, compared with 2007, 17, since 2005, giving it the highest proportion of daily visitors.
However, the final show was not without hiccups. Detroit 3 brands do not appear for the third consecutive time, so that the sole representative of the electric car manufacturer Tesla United States.
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