Independent encounter new energy joint venture car prices wolf hybrid collective force

Posted on 1/7/2016 11:19:29 AM

After the "Made in China 2025" clearly independent brand strategy position in China's new energy development, in 2016 the respective independent brands in the field of new energy vehicles began to accelerate layout.
And Beijing Automotive Group focused field of electric vehicles is different, SAIC, Guangzhou Automobile, Great Wall and other independent brands have taken a hybrid electric go hand in hand with the development trend.
20 billion yuan of investment in new energy vehicles SAIC, based on the "2016 SAIC Motor will push two new energy vehicles, a pure electric car, another plug for the whole new generation of strong hybrid Roewe E550. "SAIC vice president, general manager of passenger cars Xiaoqiu said, general manager of Guangzhou Automobile passenger Woosung said:" Guangzhou Automobile Chi Chuan will be plug-in PHEV, pure electric EV as a development priority, both HEV hybrid form three Daxin energy vehicle platforms and products. "And in 2016 the company will launch its first electric car GS4EV.
Plans to invest 16.8 billion yuan of new energy vehicles of Great Wall Motor, its first new energy vehicles will also be launched in 2016. Meanwhile, the hybrid version and H7L Hover H7 will also be released later.
New energy experience "crying wolf"?
In the new energy vehicles to promote strategies and BMW "consensus" was also Mercedes-Benz. Following the November 2015 C-Class plug-in hybrid vehicles after domestic listing, "2016 Beijing Benz will accelerate the introduction of hybrid products." Chairman of Beijing Automotive Group, Beijing-Benz chairman Xu and Yi has said.
Future plans to accelerate cooperation with the JAC of new energy vehicles domestically Volkswagen, 2016 will also be hybrid as a domestic focus. It is said that Shanghai Volkswagen and FAW - Volkswagen Audi will the new C-class cars were domestic electric hybrid version of the plug and plug A6L etron hybrid version only to realize the localization of pure electric vehicle for golf.
After Shanghai GM as a representative of the US Department of cars, in the end of April 2015 announced a new energy vehicle development plan, January 27, 2016 first domestic hybrid CT6 hybrid version will be officially listed.
New energy vehicles joint venture will flock is bound to present new energy autonomous vehicles "champion" of the impact on market structure.
But automotive marketing expert Yan Jinghui think that this does not change the current pattern of the new energy vehicle market. He said: "Most of the hybrid vehicle joint venture, and its own brand this emphasis on pure electric line is not the same; the same time, the higher the price of the joint venture model, with its own brand of consumer groups have a certain segment."

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