Own brand "forcing" Tesla weak sales in China

Posted on 1/7/2016 11:24:43 AM

January 4, 2016, Tesla announced 2015 preliminary statistics for the global delivery capacity 50,600, compared with 31,700 the previous year's growth of 59.8 percent. Among them, the fourth quarter sales of 17,400, an increase of 75%.
In all market segments, North America has become the largest single market Tesla. Data show that 11 months of 2015, Tesla model S achieved a total sales of 22,100 in the US market, surpassing Nissan Leaf and Chevrolet Volt, the new US energy aspirations mainstream vehicle sales charts. For the Chinese market, although Tesla has not yet disclosed specific sales situation, but according to its 2015 third quarter 3025 results, the performance is not satisfactory.
2015 China's new energy automobile market, BYD, SAIC, Beiqi own brand car prices have become a marketplace. In response, industry analysts believe that in force its own brand of new energy automobile market of the moment, Tesla is facing high prices in China, charging hard, and many other issues.
Independent brand share expansion
Tesla into China early, Tesla CEO Musk told the China market with great confidence. In its plan, China will surpass the US as the world's largest single market Tesla, contribute a third of sales.
Ideal plump, skinny reality. 2014, 3500 Tesla sold only in China, lower than the 5000 target. Three quarters of 2015, Tesla was only 3025 sales in China. Accordingly, the 2015 Tesla converting sales in China more than 5000.
By 2015, China's new energy automobile market as a whole for the better, BYD, SAIC, Beiqi other brands have ushered sales rose. BYD, for example, according to data by the Federation, in November 2015, Biyaditang and Qin two models of single month sales reached 6,070. 2015 11 months, cumulative sales of two models of 43,300. It is understood that BYD new energy vehicles in the domestic market share of more than 30%.
More than BYD, in November 2015, domestic sales of pure electric standings, Beiqi E series, Condi panda, sales of the Thai public cloud three models have exceeded 100 million mark.
By constantly encouraged to speed up the layout and policies, its own brand share in the new energy vehicle market is expanding, and this compressed Tesla's market share to a certain extent.
Tesla charging compatible to be solved
For the weak Chinese market, in Marske opinion, charging hard problem is a major factor restricting the development of Tesla in China.
In response, in 2015, Tesla started to increase investment in super-charging stations. It is reported that Tesla has nearly 50 cities in the country built more than 340 super-charging stations, hundreds of cities in the construction of more than 1,600 destination charge pile.
Although Tesla is fully expanded coverage of basic charging infrastructure, but is not compatible with the national standard still repeatedly criticized by consumers.
December 28, 2015, AQSIQ, the State Standards Committee joint National Energy Board, the Ministry of Industry, Science and Technology, and other five ministries issued revised electric vehicle charging interfaces and communications protocols, etc. 5 national standards.
It is reported that the introduction of the new national standard is still unresolved and the Mainland Tesla charging port matching. Earlier, Tesla said the company actively participate in China's new charging standards, while its vehicles will be modified to adapt to the mainland market for electric vehicle charging standards.
In this regard, the new energy automotive service providers - Yuan Yu, vice president of electric operations Pile told the "Daily Economic News" reporter, Tesla solutions in Hong Kong is for the owners to do the conversion head, through adapters, Tesla It can be charged in the charging pile under local standards. In the mainland, in addition to using the US standard hardware, the software program is also very complicated. Therefore, modifications to the mainland is indeed compatible with the standard is too much trouble. "However, it is not insurmountable. In addition to replacing all the tips, the Tesla needs to upgrade the system software after all recall all vehicles. For now, Tesla has no plans to do this transformation."

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