New energy vehicles has long been considered to be the independent brand car companies "from big to strong" shortcut, with new energy "corner overtaking" is the dream of own-brand car prices, and with the government to increase support for new energy automotive products strength, new energy vehicles in the spring is coming.
"Geely's new energy plan will be released after eight days in Guangzhou." November 10, Geely Chairman Li Shufu, Geely first disclosure of the latest developments of new energy sources.
In fact, the layout of its own brand in the new energy vehicles already burgeoned. The latest private placement program the largest domestic auto companies SAIC announced proposed: the company intends to non-public offering does not exceed about 964 million shares at an issue price of not less than 15.56 yuan / share, raising total funds not more than 15 billion yuan, with a new energy vehicles, intelligent mass customization, forward-looking technology and vehicle networking, car service and car finance other projects.
And Beijing Automotive, BYD, Changan and other enterprises, have also released a new energy vehicle development programs.
Not only are more independent brand in the new field of energy distribution, foreign investment is also accelerating breakthroughs in new energy field. Such as FAW Toyota and Guangqi Toyota Corolla and rear feet publish Ralink dual-engine version of the model. In addition, the north and south Toyota also broke the high price of hybrid practice, trying to grab a bigger share of zero difference hybrid market.
This means that in the new energy vehicle market, a no smoke of war is war, and who will win, is currently still difficult to conclusion.
"Thirteen Five" own brand collective layout of new energy vehicles
With the support of a market-oriented and related policies, new energy future is becoming a new blue ocean automotive market. Own brands of "Thirteen Five" of the new energy distribution, has opened the curtain.
"Over the years, Geely new energy field, including electric cars, including certain results achieved. Geely will show in the new energy strategy Guangdong officially released, will involve a new energy product planning and new technological achievements and so on." Mr. Li said.
Geely's new energy strategy is comprehensive, reporters learned that Geely will introduce a pure electric vehicle EV Imperial in November 18. This pure electric car is expected starting price of 250,000 yuan, life of up to 260km. As auspicious layout in the low-end electric car market, Geely plans to invest 30 billion-known beans build a new energy base in Zhejiang, for the development of new energy sources.
The above Automobile Group, led by domestic enterprises, the layout in its own brand new energy sector is also being generous in progress.
October 28, SAIC chairman Chen Hong for the first time before the media revealed that SAIC to 2020 investment in new energy vehicles will reach 20 billion yuan. While SAIC "Thirteen Five" program, the goal in 2020, SAIC new energy vehicles is to achieve sales of 600,000, of which 200,000 own brands.
Statistics show that this year, there BYD, Great Wall Motor, Lifan shares of automobile companies by way of non-public offering to raise funds, investment in new energy vehicle projects, intends to raise net proceeds of up to 400 billion yuan.
Great Wall announced to raise funds not more than 16.8 billion yuan to build new energy vehicles; Changan Automobile released in the next 10 years for the new energy vehicle development strategy to 2020, Changan new energy vehicles cumulative sales reached 400,000, to 2025, Changan new energy vehicles cumulative sales of 2 million, the new energy vehicle sales accounted for 10%. BYD announced that no more than 15 billion yuan fund-raising total to build new energy automotive industry chain. JAC additional fund-raising 4.5 billion yuan to launch a new energy vehicle strategy, by 2025, JAC of new energy vehicles accounted for more than 30% of total sales JAC total production and sales, the formation of energy-efficient vehicles, new energy vehicles, intelligent network linking cars and common development new pattern. Lifan shares also released a new energy strategy planning, a high-profile announcement to enter the new energy vehicles. Chery new energy companies have also been in operation, the listing is expected in the near future to operate independently.
Layout of the new energy is "compulsory"
Behind independent brand collective layout of the new energy market is to promote the policy.
Ministry of Finance and other four ministries jointly issued "on the 2016 to 2020 new energy vehicles to promote the application of financial support policy," the next five years, China will continue to implement subsidies for new energy vehicles.
This means that the "Thirteen Five" period, China will continue to implement a proactive policy on the promotion of new energy vehicles, and the implementation of the GSP, a nationwide demonstration. Development of new energy vehicles, of course, become the highlight of car prices "Thirteen Five Year Plan".
In addition, on January 5 this year, the Ministry issued a newly revised "passenger car fuel consumption limits" and "passenger car fuel consumption evaluation methods and indicators." It is understood that the two national compulsory standards will take effect January 1, 2016 implementation, it will set the standard value of fuel per year, until 2020 the average fuel consumption of passenger cars fell 5.0 l / 100 km. In this case, if the traditional power technology alone is difficult to achieve, the development of new energy vehicles, also known as the enterprise must face.
Under the impetus of the series of incentive policies, the new energy vehicle market is booming.
Ministry data show that from January to October the new energy automobile production 206,900, an increase of 3 times, including the production of 50,700 in October, an increase of 8 times.
The development of new energy vehicles in the automotive industry, "compulsory." At the same time, however, for their own brands, the development of new energy vehicles, the harvest of the market, also hope to gain brand.
In fact, since the start of independent brands generally lower in the brand premium capacity, far behind the joint venture. And though the market will enter the slow growth of the "new normal", foreign brands have product dropping, and consumers to their own brands but also very "demanding" it is necessary to lower the price, but also good quality and configuration, which is the size and brand less independent foreign brands great challenge.
"After the subsidies era" PK rule
In the new energy vehicles, the gap between domestic and foreign enterprises are relatively smaller, and the present, the government encourages domestic new energy products, but also have the opportunity to make their own brands more "preconceived" to seize the initiative.
According to the plan, "New Energy Roadmap", to 2020, annual sales of its own brand of new energy automobiles will exceed one million, accounting for super Qi Cheng. By 2025, with the increase of new energy vehicles scale, independent brand new energy vehicles accounted for eighty percent plan to upgrade to.
"If last year was the first year of new energy vehicles, then soared over the next five years is the new energy vehicles." SAIC chief engineer thunder away representation. As the largest domestic automobile enterprises, "the family", Chen Hong, SAIC hopes rely on this historic opportunity by the "maximum" to achieve "the strongest."
However, the way thunder also believes that the current independent brand in the field of new energy competitiveness, still mainly rely on government support. With the policy coverage more widely, or with the cancellation, the independent brand's future policy in the new energy field, faced with foreign new energy product "to compete with Taiwan," the pattern, whether the consumer will pay for it?
Although the new energy vehicle technology differences relative to traditional cars smaller, but equally with foreign brands and the world scale, independent brands to continue to maintain the lead, with the long-term competitiveness, must have its own "unique Cheats."
"SAIC own brand of new energy vehicles, from five in 2014 to 30 models in 2020, including the EV13 paragraph, PHEV17 paragraph form leading technology, competitive new energy product matrix." Cheng said thunder, SAIC The next goal is to be achieved, even if the policy canceled, products are still competitive.
"We want to create a global benchmark models of products, from research and development to vehicle parts." Zhang Cheng, director of Technology Management Group, SAIC said.
New energy vehicles currently the main bottleneck is the technical bottleneck, the bottleneck cost bottlenecks and use of the environment, which means, then, SAIC investment in new energy vehicles are designed to the whole industry chain.
Minister of Strategic Planning Department of Dongfeng Motor Corporation Liaozheng Bo said, "Thirteen Five" period, the DFG will have some new energy automotive key technologies, core resources, under the overall market into the development of the background, Dongfeng new energy vehicles and strive in sales leading the entire industry. Yuan Ming learn vice president of Changan Automobile, he said Chang will be intelligent as a breakthrough, to build a new energy automotive classic products, to achieve its "518" new energy performance targets. BYD official said, "For enterprises, currently more of a tap potential from the public transport sector, which is the rapid increase sales breakthrough." And Mr. Li said publicly: "The massive investment Geely Automobile Electric Drive System R & D and manufacturing, to greet the arrival of a new round of new energy automobile era.