On April 2013, BMW Group aims to improve the customer experience begins with quality service distributor "Future Retail" program in China, hoping through a series of market performance, redefining "car class "customer experience, further strengthening the dealer profitability. This program has three main objectives: first, to increase and diversify the point of contact with customers and potential customers, secondly, improve the brand experience across all customer touch points, third in the retail channel to improve service quality and customer value.
As the world's largest market for the BMW brand, the BMW Group in China is the first to start one of the main markets of the global long-term strategy in the world, opening up the center of the BMW brand experience becomes "Future Retail" program start flag, the same year in September, the world's first Home MINI brand experience center was officially opened with the formation of China Art Palace of different styles of "architectural aesthetics Triangle" as a whole. Over the past year, full of creative design for the center of MINI brand experience has won numerous international awards. Annual Award 2014, held in the center of the brand experience German Design Council, MINI was "Events / Exhibitions" award category champion; plus they are a leader in the red dot award category "public communication".
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