Last year also to "non-quantifiable value wine and cars can be quantified" to answer why not advertise the Great Wall Motor chairman Wei Jianjun slip of the tongue. But one thing has none gaffe Wei Jianjun, the Great Wall is currently only one car, the rest are SUV products.
May 17, Great Wall Motors shareholders meeting scheduled. New energy vehicles and other executives to resign and become shareholders of the General Assembly on issues of investor attention hot topic.
Faced with investors questioned has become a "Red Sea" of the SUV market, Great Wall, why so "rigid" mean? Wei Jianjun use a metaphor, the general thinking is "to put more than one egg basket", the Great Wall SUV only a basket, the Great Wall in 2016 will still be a good performance.
Product Focus SUV
In response to the Red Sea market
Another year general meeting of shareholders of Great Wall Motor, Great Wall of growth for many years but the performance was significantly slowed down in the last year.
2015, Great Wall Motor sales up 16.7% to 853,000, but the company's gross margin and net profit margin decline in full-year net profit of the parent company owned essentially flat with last year, up slightly by 0.2% to 8.06 billion yuan.
Enter 2016, Chinese-brand car companies push low-end SUV products flooded the market price of widening the lower main SUV market, Great Wall Motor will undoubtedly be a significant impact, the first two months sales rose only 7.16%, in addition to Harvard Harvard H6 and H2, the other products are all SUV sales decline. Great Wall SUV in order to consolidate the market dominance, March kingpin Great Wall Motor Hover H6 upgraded models 2016 models price drop, followed in April, Great Wall Motor Hover please pop star Honglei endorsement. Effect is very significant, April sales of 43,946 units reelection Harvard H6 SUV sales leader, even more than the total list of long-term occupation of the first name of Wuling Hongguang.
Coupled with the market only five days Hover H7 sell 1290, Wei Jianjun insists confidence SUV one leg doubled. "We adhere to the direction of focus SUV, improve product quality and price, the original focus direction is to deal SUV SUV Red Sea market," Wei Jianjun told investors, the general thinking is "to put more than one egg basket", the Great Wall is only a basket, 2016 great Wall will still be very good performance, the great Wall is not Yaku, now completed 310,000 sales will be completed as planned sales target of 950,000.
For Chinese brands have to enter the SUV market, Wei Jianjun said, "because many companies do low-end cars become vain to earn money to the Red Sea, Red Sea, switch to SUV after encountering the same does not make money." He said that the Great Wall has now sold a profit, it is perfect, some big company sales, pay more.
Wei Jianjun said the electric car
No energy saving
Faced with the current still in the "Blue Ocean" new energy vehicle market, has been news that the Great Wall this year will push the first pure electric car, but this is not the Wei army reluctantly.
At the shareholders meeting, Wei Jianjun told investors that the Great Wall to make electric cars in response to national fuel consumption limit, energy saving electric vehicles can take time to verify, and all over the place subsidies appears to protect the status quo, not electric vehicles good time.
For investors concerned about the Great Wall Motor Cars layout in the new energy. Wei Jianjun frankly, the Great Wall to push electric vehicles in response to national fuel consumption limit, but a good time is not now localism prevailed on electric vehicles, new energy industry, the Great Wall only do followers. Great Wall Motor 2015 Annual Report noted that the new energy vehicles as one of the emerging strategic industries, the Group adhere to develop excessive investment, the establishment of new energy R & D professional team, covering system integration, performance simulation, electronic control development, motor / battery core 9 major areas parts development, vehicle calibration, etc., with the ability to research and development of new energy vehicles core components.
But Wei Jianjun strong push for national new energy vehicles is very critical, China's new energy vehicle sales first in the world, but China's air pollution far more than Europe and Japan, "we mainly rely on coal-fired power generation, energy conversion process, in fact electric Cars are not saving and environmental protection, electric buses 10 times more pollution "than natural gas buses.
He believes that the new energy original intention was to reduce pollution, it takes time to verify compliance with the policy of the Great Wall, but also the technical reserves, the government did not wait until after the subsidy, pure market situation to see who is better.
Executive turnover rate
Wei Jianjun said the normal flow of talent
"Last year, the automotive industry is very serious brain drain, the loss of talented people how to protect the Great Wall? What is the staff turnover rate?" Question for investors to make Great Wall Motor staff turnover problems, Wei Jianjun said that foreign factories frontline staff turnover rate of 9% or more, local less wastage, adding that the market needs, the flow of talent is normal.
"Securities Daily" correspondent noted that the Great Wall Motor 2014 annual report mentions the report period, the Company's core technical team or key technical personnel have a significant impact on the company's core competitiveness staff stability, no change. But the 2015 annual report did not mention this content. Reporters inquiry found that the Annual Report 2015, the Great Wall when there were three outgoing deputy general manager for personal reasons, as a result of a change in dismissal.
Similarly, the 2014 annual report mentioned that the number of employees of the Great Wall total of 71,575 people, including other categories of persons to 19,499 people; in 2015 to reduce the number of employees 2576 people, other categories of persons is the sharp drop in 7414, sales staff more substantial reduction in technical staff increased substantially. Wei Jianjun expressed, engineers can stay away, the actual knowledge is not good, a lot of people because of the development of the Great Wall to raise him, not because of the high personal ability, the real core of talent did not go.
Wei Jianjun investors on the spot and asked: "You said before start-up companies need centralized, in setting the stage for a democratic and corporate governance have not changed?."
Wei Jianjun believe that the core business which is number one, there is no full democracy, Ganhaoganhuai are leaders, not its possession and collective decision-making consultation efforts, employees can not stand, "what if the manager says, and no principles, like Some fund holdings of the world's 500 companies. "
Compared with last year Great Wall Motor shares surging this year, the share price can be described as the Great Wall has been in the doldrums, even only 8.01 times price-earnings ratio, which led to the original plan of non-public offering of A shares in March terminate. No wonder the stock price had said Wei Jianjun also do not value mockery "We have no concept of the Internet, new energy concept, but our biggest concept is to make money, but the stock market does not recognize."
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