Mitsubishi Motors, Nissan into a critical situation can turn the tide

Posted on 5/17/2016 10:16:51 AM

Earlier Volkswagen due to emissions of fraud faced with billions of dollars of fines, and also because this fuel fraud Mitsubishi Motors is facing the fate of the acquisition.
April 20, Mitsubishi Motors was exposed using improper tactics in fuel consumption test, involving four minicar market in Japan. Among them, the Mitsubishi brand sales of 157,000 vehicles, the Nissan brand vehicles to 468,000, a total of about 625,000.
According to foreign media reports of the case, Mitsubishi Motors product in the test fuel, the tires and air resistance measurement terms used by the US standard implementation, rather than the standard Japanese Industry analysts have evaluated after Mitsubishi Motors overwhelmed face penalties equal to the previous fiscal year no profit, scandal not only affect the current sales of Mitsubishi, Mitsubishi Motors while back on this tight financial situation worse, or will face a major Mitsubishi Motors change.
White Nissan Mitsubishi Motors
From the Renault - Nissan Alliance in the layout of the Chinese market, the hypothesis Nissan successfully entered Mitsubishi Motors, then the Chinese market, the Renault - Nissan Alliance in China joint venture partner will exceed the policy allowed two (Dongfeng Nissan, Dongfeng Renault) reached 4 (plus the southeast and Guangzhou Automobile Mitsubishi Mitsubishi), how to adjust will become a thorny issue, which for the future development in China, Mitsubishi has added a uncertainties.
Mitsubishi Motors scandals
No product for many years and the current update of Southeast Mitsubishi rely on two products compete in the market of Guangzhou Automobile Mitsubishi, Mitsubishi Motors has been difficult to continue transfusions.
In addition, Mitsubishi Motors in 2000 by the Japanese Ministry of Transport found that he deliberately concealed the external customer complaints on product issues since 1977, a total of more than 64,000 members, 21 varieties of 810,000 defective vehicles are kept secret. That year, Mitsubishi Pajero brake pipe rupture due to worn brake failure in the Chinese market caused many accidents, Mitsubishi began to refuse to acknowledge, until the Japanese mainland the same after the accident, Mitsubishi Motors had to apologize for, and for all of the Pajero replace the tubing, after which compromised the reputation of the brand Mitsubishi Pajero sales in China plummeted along.
After a few years, Mitsubishi Motors continue to be exposed, "false traffic accident report", to the "bad credit car loans User" negative message into a persistent operating difficulties. Culminating in 2004 when the master Mitsubishi Motors Corporation 37% of the stock of the world's fifth largest car manufacturer: Daimler - Chrysler choose completely abandoned, Mitsubishi was also a result of the termination of operations in China with BAIC.
Eager to transition Mitsubishi Motors have been the end of the last year of its world-renowned "EVO" and "Pajero" two classic models of the next generation of product development projects, put all our energy into new energy technologies, autopilot and other fields, from the current new energy development trend of the car, the Mitsubishi Motors a short time is difficult to return to the mainstream market.
Industry analysts pointed out that 13 years ago, Mitsubishi Motors sales in China are Japanese brands among the NO.1, and now it is the inverse of the first, both Nissan or Mitsubishi acquisition of Chinese enterprises, can not avoid how to re-gain market recognition of the problem, after all, Mitsubishi placed in front of the rebranding, still long way to go.

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