Bernie Moreno is 28 and no experience in the retail automotive dealers, grass camera shop in Boston hired him as general manager of Saturn. Nearly 20 years later, as the CEO of Knight series Automotive Group, Moreno saw a huge advantage for young talent as the cornerstone of a rapidly growing empire.
Every year he added three 59 franchise since 2007, the team dedicated team trained to run at full speed, the development of new directors of the company, the corporate culture can spread to new locations.
Now 47, Chambers said, Moreno's confidence and support, a young man "who has never been in the dealer work every day," before he took a man a revelation.
"I'm in Boston, I remember," Moreno, who was born in Colombia said. "This opportunity is what attracts people."
Vice president of his research team has established a full-time dedicated training program led by Gary · Tilkin recovered through practical experience to train future managers.
"We hired a young, enterprising people who want to move forward," Moreno said. "We will move them to fast to their responsibilities."
He has a seven-member management team, but there are also some fresh Moreno management personnel, collecting fuel vehicle group's development. His company has grown to change the company's more than 19 rooftop revenue in 2006 is expected to hit $ 789 million this year from a single store.
Management training, in-house how Moreno expanded its team-oriented corporate culture to a new location. "They who know the company is supposed to work, you can bring it to life," he said. "We have nearly 922 employees from 20", can not do that, "If we do not all on the same page."
The youngest of seven children, one of Moreno is 6, his family moved from Colombia to southern Florida, in 1971.
He immediately enrolled in kindergarten.
"I said I do not speak English my mother said," This is a technical issue, "he said," My parents never let any of us are playing the victim. "
Moreno brothers, including former ambassadors, real estate tycoon and developer currently building 37,400 homes in Bogota.
However, Moreno quickly fell in love with the car.
"I decided to go to the University of Michigan, as it is near the Motor City, and this is my entry, and then worked for Saturn, when my mother gave me, I was just" My son, who sold the car. '"
His background helps form Moreno how to conduct business. MOR-ENO, said his practice has four parts, the first is based on the work of the old Saturn brand of General Motors Corporation team. He spent two years of college after graduation, the development of Saturn's customer service center, a year consultant, New England countryside.
"I see what you can use a very mediocre product to achieve," he said. "I want to see what you can do better car is."
Moreno supervision camera nine stores as vice president, one in 2006, when the Mercedes - Benz provided funding to purchase North Olmsted, Ohio, Cleveland suburb dealers battle.
"I invested $ 160,000 in a 401K and mortgages," he said. A few weeks later, Moreno moved his wife and four children, Cleveland, Boston, and a dozen other employees Chambers followed.
Moreno's team shop quickly turned. In 2006, Mercedes-Benz has given the first eight consecutive Best of the Best Dealer Award.
2008, Moreno began to expand, the acquisition of Porsche, Saab, Spyker and Lotus franchises increased sales of cars and commercial vehicles AMG tuned Mercedes-Benz Sprinter in his shop. He has been actively growing ever since.
Moreno small quantities at low brand to invest in some leaflets. Saab, Spyker and Fisker are gone. But he still smart, Aston Martin went to the franchise greater volume.
His failures, particularly Saab lesson. He bought the original Mercedes-Benz across the street paved Saab dealership in 2007, a few years ago, General Motors sold Saab bankruptcy 2011 and four years ago left a 147 unsecured.
Moreno humiliation, prices fell 25-40%, and all sold "as is" car within 89 days.
"Saab ass kicked, we are ready to inadequate financial success," he said. "But without it, we would not have a chance."
Moreno became Saab immediately put into the building to use the newly renovated Mercedes crossover vehicle, is one of the pioneers of its CPO. "I also sell second-hand Mercedes-Benz one hundred a month," he said.
Due to steady growth in collections, more vendors began to close Moreno. In his latest bid to expand six seven points were Mercedes, Infiniti, MINI and Rolls-Royce companies.
In an all concessions and franchise mode appears.
Moreno focused on luxury brands - multiple locations Porsche, Acura, Lotus, Aston Martin, Mercedes and Infiniti. He believes in technology: LED lights, for dealers and employees access to the latest electronic product manufacturing efficiency. He likes to go big: 14 new buildings in the past 24 months, including $ 20 million to build, store Mercedes-Benz of Fort Mitchell, Kentucky, which opened last October ..
The new Mercedes-Benz store some students Tilkin interests.
Though still grateful to both houses let it run first dealership, Moreno and coaches Tilkin update experience, his young fees provide comprehensive training, feedback, and some loose reins supervision.
"We emphasize the support, but also to ensure that no failure," Moreno said. "There is nothing more than an expensive or frustrating turnover, so we are very careful, their preparation."
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