FAW-Volkswagen in May sales fell nearly 20 percent had a bad mainstream car prices

Posted on 6/4/2015 11:08:49 AM

June 3, FAW - Volkswagen insiders disclosed the actual sales of the companies in May was 129,637, representing a decline of 19.9% over the same period in 2014. Although compared with the previous rumors of "Three weeks before the actual sales fell 45.7 percent" have greatly improved, but still caused great concern in the industry.
"First Financial Daily" correspondent based on publicly available data found that the Chinese car market at this stage, not just the FAW - Volkswagen in a serious decline in sales, like Shanghai GM, Beijing Hyundai, Dongfeng Nissan is developing very rapidly in the past few years The auto companies have suffered different degrees of decline in sales, Shanghai Volkswagen is better only to have the mark time rhythm.
Senior auto industry analyst Jia Xinguang told the "First Financial Daily" reporters that the current structure of China's auto market is changing, car product sales fell significantly, while urban utility vehicle - Urban SUV and MPV market is growing rapidly, along with the slowdown in economic growth is the key to the mainstream car prices caused sales to decline.
FAW - Volkswagen, for example, it is not an SUV Volkswagen brand product, Audi Q3 and Q5 have two SUV products. In a very long time, for the FAW - Volkswagen strikes models mainly Sagitar, Jetta, Bora, Magotan, golf, as well as the Audi A6 and the Audi A4, the traditional car market decline, but also the entire FAW - sales of Volkswagen's drop down.
Jia Xinguang also pointed out that the FAW - Volkswagen sales decline as well as its own reasons, as the focus of scandal FAW Group stage FAW - Volkswagen's sales, marketing, public relations, advertising, and even top executives are making adjustments This stage FAW - Volkswagen's sales fell short column appears also interpretable range. In addition, he did not think "Sagitar" product problem is this FAW - Volkswagen sales decline mainly, but "the impact is very limited."
Throughout the FAW - Volkswagen April sales figures of each model, only the Volkswagen brand Golf, Audi A3 and Q5 brand sales breakthrough emerged, but the Audi Q3 did not get a good result, sales fell 34.1 percent.
"First Financial Daily" correspondent Statistics found that in 2014 year on year sales figures for April 1 to the 2015 same period, domestic sales of the same mainstream car prices not optimistic. Including Shanghai Volkswagen sales slightly increased by 0.47 percent, FAW - Volkswagen sales fell 3.65%, Shanghai GM sales fell 9.94%, Beijing Hyundai sales fell 1.36 percent, Nissan sales fell 12.13%.
Over the past five years, it said five car companies has been dominated by Chinese auto car manufacturers top five. And up to now by means of Ford Focus, Maverick wing stroke, carnivals and other products in the past 1 to April sales increase 9.85%, total sales reached 291,006, the total sales of more than Nissan.
During this round of adjustment of consumption structure, China's domestic auto companies get a rare development opportunity, 1 to 4 months, Changan Automobile sales have fallen 54.12% mention Monk, Great Wall Automobile sales increase 28.18 percent,
A securities analyst in the "First Financial Daily" reporters, said:. "The lift its own brand market share, is the natural expression of the previous share bottomed out, but the force remains to be own-brand products continued to improve," but also in the industry Also for the time being to maintain its own brand advantage remained relatively sober view: "own brand just caught the wheel upgrade low-end models in the low-end compact urban SUV and MPV market was a chance, but its car sales still not optimistic, product strength yet further breakthrough. "

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