May 17, the Yangtze River car exposed to obtain NDRC issued the second new energy passenger car production qualification, new energy vehicles officially entered the race ranks. Led to a large number of start-ups has not yet received a license Motor Company's attention.
Chairman Cao Zhong was scheduled to participate in the second day of the summit, creating new cars, suspended. On the China Automobile New Year summit May 18 the Japanese newspaper sponsored, including the future of automobiles, the country can electric vehicles Swedish company (NEVS), Chi car excellent line and other auto startups, focused on the future business spending, market, industry and product development trends.
From the consumer market, industry, car prices to the business model, talent fission is occurring. On the one hand, the automotive industry broke a lot of "barbarians", but also in the general sense, the industry believe that this group of people has its unique advantages. Some people think that, years later, half of the country's automotive industry will be occupied by these people.
On the other hand, the automotive interior produces two kinds of change extending outwardly. First car prices itself new energy, intelligence and the Internet, or even an independent division of the company, such as Beijing's new energy vehicles, got the NDRC issued the first new energy vehicle license; the second is the internal car prices the more executives to the selection of new car company, in fact, represents a trend and identity.
Fu Qiang Volvo China Ltd. President May 16 exposed departure may go to create a new car company, has had former general manager of Infiniti China Daley, SAIC executives Ding Lei, Hai-Liang Zhang a large number of industry luminaries, he moved to New ups. Fu Qiang, not the first, nor the last one.
Stuck origin competition
Automotive industry fission logic, from the consumer market. Consumer electronic products intelligent acceptance of the objective to promote the new energy automotive products, intelligent and Internet technology.
Advances in technology, while greatly shaken the original automobile production chain. "Automotive industry in a multi-faceted environmental variation era cause gene mutations, including technical, promotional mode, the sales model changes are happening." Chi excellent car line CEO Shen Hai Yin said.
This consensus to promote the new record set aside a large automobile company appears. Automotive industry generally classified according to the company its origins: the first is absolutely no experience in automotive research and development of new companies, most notably IT repairer, is the music, as the representative of the company, Fortum harmony, Wei to car, car and home, etc. Wait.
Such companies significant advantage IT gene. A widely perceived view is that the traditional car prices car prices are generally the production of goods and ideas, while the Internet is customers thinking; Internet companies respond quickly.
On the new record summit, a general consensus is that the Internet company's core strengths comes from the evolution of the automotive industry: the future of competition in the car, driving to meet vehicle performance is the basis for the final competition will focus TripAdvisor linked business. The performance of the car by parts suppliers can set up, IT company's Internet technology is the lack of car prices.
The second category is the traditional car prices new project or record companies such as SAIC Ali, NEVS, Beijing new energy, etc., these companies have a strong tradition of automotive resources to explore new business models on this basis.
Traditional car prices are considered to have a huge burden of business, in the original transition mechanism is subject to many factors. Therefore, this type of fission from the traditional car companies out of business, with a strong vitality. But a core element is that these companies face automobiles and Internet thinking thinking, thinking, and so multi-layered conflict and foreign culture, deal with such conflicts is the key.
Thinking different culture, "quarrel", and even become a major factor and driving force such companies to explore. Each car companies are facing the challenge of new fields, new knowledge, cross-border become the norm, the integration is the main way of working.
The third company from the automotive industry chain in all aspects, such as automotive design company, low-speed electric car companies, auto parts manufacturing company, of course, such enterprises investors may be more diverse background, but their core team within the basic polymerization automobile industry experienced professionals, and take their own asset-heavy model of the plant, on behalf of enterprise is the future of cars, cars of the Yangtze River, and so universal. Each company cut new energy vehicle production, has the advantage of a square face.
Future cars had to do the design for the car companies, based on the industry chain variants and automobile manufacturing knowledge, founder Lu Qun said: "The transformation of the new manufacturing end and a new consumer end user experience to deal with the establishment of future vehicles, the establishment of new industries chain. in the original technology on the basis of inside information, there must be a new way of thinking to do some changes. "
Return to the origin, Zheng Gang, general manager of new energy automobile Beijing believes that the future development of the core and fundamental problem is to find a user, the customer service is good, the product well.
Extending the business model using the Internet
Big trend in the automotive industry is very clear, the traditional car prices in three directions to transition: new energy, intelligence and Internet technology. Theoretically, car prices have superior financial strength, Internet companies, startups supporting the chain is only "barbarians."
But the reality is that car prices obviously felt the pressure of the latter. The core reason is that these companies are often considered car not professional, but often it is the concept of brain-hole wide open.
General awareness is at an early automobile fission, in the end who is more competitive, who finally succeed, do not judge. Even the most preliminary judgment, but also around the year 2020.
However, you can carry out extensive discussion is the future of the core competitiveness of the car where? This is the question every new record company executives think and think clearly or not, determine the future of this company.
In the understanding of this issue, it is also divided into traditional and new car prices car prices faction faction. Traditional car prices generally believe that the Internet and the ability to combine traditional, is the core competitiveness.
Zheng Gang of view, "The future success of the car firms have three characteristics: master the core technology; has a strong manufacturing capability and manufacturing resources support; there is the need to change with the Internet thinking, and profound grasp of the user."
The company believes that the Internet genes, half from the consumer end anti-competitive stroller, car prices in the future must be a service business. This is typical of the Internet thinking, thinking great contrast with the vehicle, which is similar to the current smart phone manufacturers thinking.
Shen Yin, said: "The future of the core competitiveness, we believe that the automotive industry will transition from a manufacturing to a service-oriented addition, the new enterprise was born without the burden of manufacturing, but we have very good manufacturing partner."
In fact, these two arguments, and no significant differences, but the difference is only highlighted their advantages. SAIC strategies and support systems, director of information, one of the main people responsible for the project team SAIC Ali Yan Feng said: "Maybe next car is the core data, the Internet age can bring us subversive ideas."
Unity of purpose, but the implementation process may vary. In the current new energy vehicles, the policy factors that significantly affected. Fluctuations subsidies directly affect the new energy auto parts supply, research and development, production and marketing of the entire chain.
NEVS chairman Jiang Dalong for the current situation, proposed warning: "subsidies are phased, if a high stage subsidizing Upon cancellation immediately face a crisis, we can not be too dependent on subsidies."
This is the reality of China's new energy vehicles, many car companies from product development to support, sales are too dependent on subsidies, leading to the development of the product itself as a subsidy. This situation is too quick success, contrary to the laws of the market.
Former GM China chief scientific officer and chief engineer, Yashi Long Xiaozhi Liu, founder of automotive technology, "said the electric car is not designed for engineers, not for government subsidies designed to give customers who design automotive market have, have everything nothing to worry about. can not depend on government subsidies. "