Consolidate the traditional position Geely car line layout of new energy vehicles

Posted on 11/24/2015 10:01:12 AM

"The next five years, Geely Automobile will conduct a comprehensive transformation from a traditional fuel car prices for the new energy auto companies, Geely will be 90% of sales of new energy vehicles." November 18, CEO and president of Geely Group, first published Geely Conghui The new energy strategy: to 2020 Geely new energy automobile production and sales to more than 1 million.
Geely will not currently included in the new energy subsidies range hybrid computing products which, in a sense, be spread gimmick, but behind its strategy, is seeking re-brand Geely breaking determination.
Although the first 10 months of this year, Geely sold over 404,800, an increase of about 27 percent, it has completed the annual sales target 450,000 90%. However, the autonomous car prices break through the ceiling brand is not easy, in the premium brand still can not be compared with the century-old international car prices. The new energy vehicles might be able to surprise.
Across the board layout of the new energy
Geely put forward five years after the new energy automobile production and sales over one million, accounting for 90% of the target to achieve is not without clout. Conghui to the 21st Century Business Herald reporter said: "Eight years ago, Geely began the development of hybrid cars, five years ago began the development of pure electric, three years ago began the development of plug-in strong mixing, Geely has been in action all these years, but not announced. "
8-year result is Geely has a comprehensive layout on the new energy vehicles, specific planning is: Geely will focus rely on pure electric, plug-in hybrid gasoline-electric hybrid and three technical routes, build high-end electric cars FE platform, Small PE platform exclusive pure electric vehicles, as well as CMA Chevrolet module architecture.
Wherein, FE pure electric platform, the main Imperial pure electric line, to create high-performance, high-end pure electric vehicles. The platform-specific data, for 2015 Mileage 253km, power consumption per hundred kilometers 15kwh; 2018 years 400km, power consumption per hundred kilometers is 13kwh; 2020 years 500km, power consumption per hundred kilometers is 11kwh.
PE pure electric platforms, new energy exclusive flagship small car platform, which is lightweight, intelligent, cost-effective small electric cars. The platform-specific data for 2017 for the 200km, power consumption per hundred kilometers is 11kwh; 2019 年 endurance mileage of 300km, power consumption per hundred kilometers is 9kwh; 2020 年 endurance mileage of 400km, power consumption per hundred kilometers is 8kwh.
Relying on the series of technical and product layout, Geely also proposed a "blue auspicious action", that new energy vehicle sales accounted for 90 percent realized in advance the full realization of the fourth phase of the national 2020 per hundred kilometers 5.0L corporate average fuel consumption limit .
"Geely currently does not need money, but will not borrow to finance new energy theme." Conghui said Geely will continue to increase overseas investment, the purchase of the latest global new energy technologies, the layout of the upstream and downstream, in order to enhance the auspicious future in the new energy products Competitiveness on.
Now, the development of new energy vehicles for car prices, it is more political pressure. For their own brands, the performance of new energy products, may also help enhance the brand image of the autonomous car prices.
New energy vehicles currently aimed primarily at first-tier cities. Limited license restriction here is the pilot, to some extent, pulling sales of new energy vehicles. In EV Geely Dorsett new listing, for example, the market price of 228,800 -24.98 million, the lowest price after subsidy of about 120,800 -14.18 million, the equivalent of a traditional car prices. And such a racket brand in Shanghai city, new energy vehicles also eliminates the expensive license fees.
While the autonomous car prices, the phase of traditional vehicles, new energy vehicles and the international brand gap is relatively small, independent car prices relatively easier to build a brand reputation, which is required for auspicious.
Currently, although Geely sales to achieve high growth, but in terms of upgrading or expanding the scale of brand power, still faces great challenges. Since the first to enter the Chinese market in a joint venture, whether they are products or channels, we have hit a second-tier cities, which makes the latter part of the market's autonomous car prices, only use of "encircling the cities" development strategy. And independent car prices are more concentrated in the low-end products, even in a second-tier cities, also hit the suburbs, can not enter the mainstream, it has also become autonomous car prices in recent years, the transition to high-end encounter major pain point.
Continue to increase investment
New energy vehicles, although ambitious plan, but that does not mean lucky to abandon the traditional car. Conghui revealed that Geely will continue to increase investment in the traditional automotive technology. Geely Group and general manager, vice president of sales, said company Challenger, Geely new energy vehicles to promote the main pre Taikehubu, his work is still focused on the traditional car.
Early in 2007, Geely began the transition to high-end, Mr. Li will be presented to the 2015 sales target of 2 million. Today, Geely did not do so, it lowered the target to 1.2 million in 2019. Now, in 2015 the completion of 450,000 Geely cars, even to achieve the 2019 goal of 1.2 million, still faces no small pressure.
Challenger said: "Geely car in tradition, will be mainly to advance through the product, marketing, and service channels." Geely planned, in 2016 there will be six new products to market, including 4 for the new models. At the same time, Geely is pursuing A, B network packet licensing policy.
In 2007, in order to transition to high-end, Geely Geely weaken the parent brand, build Imperial, Global Hawk and the British three brands; however, the three major brands to bring the dispersion of resources, beginning in 2010, Geely brand will focus once again, to build "A lucky."
"Now, Geely dealers already have more than 90% to achieve a profit this year is expected to achieve 98%." Conghui said Geely only the traditional car hit a solid foundation, the future introduction of new energy vehicles in order to smooth the transition.

Post a comment

Hello guest, care to post a comment?