Nissan January - February cumulative sales of 162,000 terminal

Posted on 3/4/2016 4:34:21 PM

By 2016, Nissan will ensure that 1.08 million annual sales plan and challenge the higher sales targets. Away strong growth at the end, but also to the outside world for Nissan 2016 sales performance is expected. The first two months of this year, Nissan and steady 162,000 terminals sold compared to last year steadily.
Among them, the listing of three new models in the second half of last year the new Loulan, new QASHQAI, Bluebird sales growth significantly, the new car effect gradual release; novelty Chun sales growth more than 20%, ranking the forefront of the SUV market. Kai Chen brand full of strong sales momentum, a total of 20,686 sales terminals, monthly sales of over 10,000, far more than originally planned sales targets, dealers income has also been significantly improved. Kai Chen brand are enjoying a smooth turn help Dongfeng postpartum million times, but also to open a second Kai Chen brand new five-year journey added a strong impetus.
In the continuous efforts of the current model while Nissan is also to enhance the competitiveness of products doing active preparation. This year, the new Sylphy, CIMA and other new car will be on the market. This marks the Nissan models will be the main force completed product upgrading, while the serial will be perfect. It is foreseeable that in devoted to a variety of new vehicles, is bound to further stimulate sales growth, which is the source of confidence Nissan completed the annual target.
At the same time, Nissan also uses space in February was planned to adjust production and marketing of existing production equipment, staffing, scheduling plans make improvements, optimization, and strive in the era of one million consumers more satisfied with the products .
In the product system adjustments, Nissan marketing system has also been further optimized. 2016 Dongfeng Nissan established "customer of." Nissan based on "top of millions, all zero" mentality, simply go back to do business, the faster response to customer demands, to be closer to consumer demand as the key to winning the future.
February Nissan formally withdrawing Eastern, Western, Southern, Northern four marketing department, set up by the Minister Chen Hao, vice president of sales and marketing headquarters in charge of regional support offices. Where the marketing department by region set up 12 marketing center, set up another sale Management Section, Division marketing support, sales support and management support Section Division. All of the above section-level departments will support directly to the Office of the Minister Chen Hao reporting areas, the direct guidance of the district will be down auto sales, after-sales work.
With the further decentralization of authority, Nissan's marketing system more flat. In the face of the end consumer, the first-line marketing staff to develop a more flexible strategy, with a higher degree of freedom and flexibility.
Marketing system flat, more important is that consumers will bring more efficient and quality service. Communication links between businesses and consumers and distributors and to further reduce communication time, consumer feedback can be more rapidly transmitted to decision-making, then in the pre-sale and after-sale stages to enjoy better service.
At the same time, optimizing the dealer policy also intense in progress. With the recent growth of the micro-car market has become the new normal, capacity expansion resulting from overcapacity problem is getting worse, the automotive industry is facing a new round of fierce competition. Nissan always adhere to strengthen dealer support and service, and dealer win.
From 2015, Nissan sales to end-oriented, continuing to reduce the burden of distribution partners, through a year of effort, dealer inventories decreased significantly. In February, Nissan dealer partners to further strengthen the efforts of the burden, so that inventories are at the lowest level in recent years, dealers have been able to move forward with ease, achieve better results prepared for 2016.
Squat just to jump higher, run faster just to shift. After millions, Dongfeng Nissan is abundant around product performance, improve service quality, enhance customer trust and deepen customer relationship management, etc., continuously optimized adjustment, to provide customers with real satisfied with the products and services, so that "people • car • life "concept is more popular. I believe Nissan is completed after the shift, will achieve a new leap forward in the new year.

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