Limited preferential car manufacturers how to do business online?

Posted on 11/11/2015 10:40:04 AM

When multiple industries clothing, home appliances, mobile phones, food and other sharpening, ready to greet Kandao Routong discounted price carnival double 11 electricity providers, the automotive industry, manufacturers are relatively calm performance. "First Financial Daily" correspondent learned from a number of car manufacturers, and the National Day Golden Week holiday online at discount promotions compared to sales of car prices will be on the 11th line of some "stingy", applied only small mercies, none million were rare, and mostly under the line set-off, on-line is not really a deal.
Changan Automobile launched the twin 11 electricity suppliers activities, including the launch of the Chang'an Automobile Lynx flagship store 300 yuan fuel card Beat benefit all models in Lynx limited Deals New car Benni PPOIMT introduced none other 4,000 yuan specifically for the new car about benefits price, launch mobile scan code Grab arrived with store coupons deposit on Lynx APP, as well as about test drive the car on Ctrip, after the 4S shop to buy Changan Automobile get 10,000 yuan Ctrip gift cards and other promotional activities.
Changan Automobile CEO Zhu Huarong had to accept the "First Financial Daily" and other media interview that the traditional auto industry itself can not replace the value created, the Internet is impossible to subvert traditional car, car electricity supplier of the process is not simple, traditional 4S shops and electricity suppliers who subvert the question of who, a combination of both, it must be a win-win situation. Traditional 4S shop sure to tilt the electricity supplier, such as information gathering, service extension, etc., if you do not intervene early, management quality will drop, and even survival will have problems. So Changan Automobile also build some platforms, how to study auto 4S shops to maintain the existing long-term development.
As the pioneer of 4S shop, Guangzhou Honda Automobile sales channels also explore new models. Following Taobao, Lynx carried out in cooperation with the online sales market last year when trying to Fit, as well as easy car network signed a strategic cooperation for three years, has introduced iDCC (Internet telephone marketing) business, etc. in the 4S shop. Honda specifically for the 90 after the consumer do a survey and found their consumption more than 80% of all online implementation. Guangzhou Honda Executive Vice President Ikutoshi recently talked about, Honda active in various fields of innovation and improvement, such as electricity providers expand cooperation.
Although Honda more closely with electricity suppliers, but none on the line does not "lavish." November 11, Honda enjoy the special shops on a preferential basis, will be synchronized with the car huge benefit activities in the days of cat and qichezhijia platform to launch customer in Lynx, qichezhijia determined Honda Cars Get 499 yuan arrived in 1000 Yuan cars, send the original gold barrel of oil, and then enjoy the tachograph, 3000 yuan shopping card sweepstakes and other promotions iPhone6S spike qualifications, and in the 11th day, all the days of cat are determined customer enjoy "the joy of credit" ultra 7.39% annual interest rate, limit is not limited.
Unlike many car manufacturers, in cooperation with the Lynx and other large e-commerce site or Qichezhijia other automotive vertical portals to expand online business, self-built Nissan automobile electronic business platform, "car Baba" beta on August 8 this year, on-line, it became the first built by the joint venture car company's leading automotive electronic business platform. To seize 80,90 consumers, Nissan implement YOUNGNISSAN Young strategic portfolio since August intensive introduction of Loulan, QASHQAI and other new strategies Bluebird models listed, and in the "Golden September and Silver October," to achieve good results. Among them, in September, Nissan Kai Chen with NISSAN and force the two brands, the overall wholesale sales reached 86,000, an increase of 18.1%. October, Nissan overall wholesale sales over 100,000, an increase of 16.9%; terminal sales have nearly 90,000, an increase of 19.4%, breaking the best monthly sales record since the end of this year in February, and in April this year the largest increase since the record. Rejuvenation strategy also includes self-built electric business platform, the new QASHQAI and the new Blue Jays both promotion and service vehicles Baba through this platform, which promote the Nissan recent sales significantly boost.
And in the electronic business platform into different recruiting generous, Nissan on the "double 11" promotional none other electricity suppliers are not so "generous." Nissan launched leave online profile this month on the 11th, you can receive 500 yuan car fund certificates, the line to the store to participate in activities can participate in dual 11 scratch, car Baba shake the money surgery activity for the next line to shop participation certificate ; Dual 11 phone shake the money surgery, up to 4999 yuan in cash car shake coupons and other activities.
Thus, even in their own platform, Nissan did not substantially none and let online and offline become "enemy" fight, just let the line when the "assistant" to help lines Poly-off. Minister of Dongfeng Nissan vice president of sales and marketing headquarters Hao Chen accept the "First Financial Daily" and other media interview last month, when it comes to listing the new QASHQAI, self-built electric business platform is the future direction of development, Nissan is also no hesitate to increase investment in this area. The company is more Baba as a supplement to the car dealer network channels, Dongfeng Nissan 4S stores nationwide now are in it to open its own stores, hoping the car can help Baba platform Nissan dealer network to achieve the transformation of the Internet and let them have their own store at the same time, there is space for himself on the Internet a virtual shop. Drainage, leads provided, and even the future sale of quality, after-sales customer visits, Nissan will further experience in the car Baba.
Not the same as with other commodities, automobile driving experience and the need to pay attention to after-sales service, consumers tend to "line of decisions, the line experience" consumption patterns. Therefore, many car manufacturers are often regarded as the electricity supplier 4S shop set-off of tools and means, whether electronic business platform with third-party or self-built electric business platform, generally in double 11 did not launch the world's best price to snatch line Under business.

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