Sprint car this year listed on China to expand new areas of used car

Posted on 2/17/2016 11:02:27 AM

Early last year, China Auto Rental Holdings Chairman of the Board of Directors and CEO Lu Zhengyao in B2C mode (Business to Consumer) has been led by China into the car drops quickly C2C mode (person to person) to kill the "Red Sea" of the car market. In the past year, including a ride, shuttle car and other generalized competition for market share in China ranked third car. Obviously, this results from the victory cheer for fashion far, but recently received the "First for Financial Daily" interview, Lu Zhengyao said he said he was satisfied with the report card.
In the last year, various C2C mode cheers, the Shenzhou car appears to rely on clumsy operators heavier B2C model out the other way, now "competitors have beat me to death," in addition to favored capital, China is gaining more car An increasing number of official recognition.
2016 Lu Zhengyao has a new goal: to market, as well as develop new business - used cars.
Listed year
China car market this year rumors have been circulating in the last year, China has been silent. When reporters throw this question, I thought Lu Zhengyao be vague about, but the answer is very unexpected:. "2016 will certainly be on, if possible as early as mid-year, then in the late end of the year" in the eyes of friends and people around , Lu Zhengyao are too generous, and that "trust to follow your brother doing," commented the people around him.
"It has been restructuring done," he told the "First Financial Daily" said, "three new board and the upcoming strategic emerging board is an alternative, priority three new board, there will be no C round of financing before going public."
Lu Zhengyao said restructuring is the last December 18 announcement of China Auto Rental, the Chinese joint transfer car business, Huaxia Shenzhou car joint operating company car gifted science and technology will become the new principal Shenzhou car business, it is the future listing of the main. It is based on this announcement, sensitive industry insiders speculated upcoming Shenzhou car. For recombinant reason, explained Lu Zhengyao given: switching from the original track back to the domestic market foreign market.
If the decision on the capital market in China is not difficult to understand when the fiery first half of last year, but now this is a good decision? Lu Zhengyao admitted that China cut car is the beginning of the establishment of foreign companies listed on the goal, return to the domestic market but only recently made the decision for two reasons: "One is the development of the domestic capital market was also good, on the other hand is based on the company business development and make decisions "," Shenzhou car customers are in the country ", the domestic market will help expand their business," my shareholders may be my client, "Lu Zhengyao said it was his most valued.
In other words, this is more decided to leave the business to make. This industry is not surprising, but for China Listed car so fast or people did not expect, even if market by the end of this year, but also for two years. Lu Zhengyao "First Financial Daily" said that although only a year, but China's car business model has been able to clearly see, "Capital markets can see me."
This is one reason why the 2016 competition car industry also considerations.
Experienced intense competition in 2015, the car market in 2016 will not be easy, car has become a major player in the capital game. Moreover, the capital of winter is coming, to hand "quilt" or quickly cover. Last year, China's main rival car top investor in small occasions that this company is also listed in 2016 as originally planned, but in selected locations abroad.
Subsidy war
Many business people have such an experience, go to the late start will become a hard labor. In China car, many young people have too much strength, but Lu Zhengyao good physical than young, "I basically every night from inside company 10:30 to 11:00 only to go."
2015 O2O subsidy war, car market is probably the most crazy one, 2016 will continue? Lu Zhengyao that this year there will be a subsidy, "but relies entirely on subsidies, or come up with such a large force of subsidies should not have," he think we all understand that, "subsidies to customers are not really customers." "Greedy cheap is our nature, if you want to pursue the amount is very simple, the price into the taxi less, taxi customers would have come, put the following bus, the bus will stop. "but once the subsidies stopped "the taxi also take a taxi, the bus also took the bus, the customer is gone." Uber founder Travis • Karan Nick also publicly said that subsidies can not last forever. There is also a variable can not be ignored, as the capital market is getting cold, venture capital has become even more cautious and rational, Lu believes that "we are finally coming to talk business logic", the so-called business logic is reasonable to make money.
Car market, the focus of competition in 2016 where it? Lu Zhengyao think the focus will be on service and efficiency, "Efficiency will determine the final structure of the product, new service standards will have big impact on the industry." This is an important focal point, Lu Zhengyao is most concerned about. He rarely attended the presentation forum and so on, "so much time is involved in these points to the company's energy is small, fast development of the industry," Lu Zhengyao said he was more willing to line, chatting with the driver to find, even take a month a day to do car drivers.
Of course, the pattern of the three pillars of the car market is only temporary stability, there is no truce Bazhan each intent competition in 2016 will still be more intense, Lu Zhengyao deemed complete elimination of subsidies can not, nor do the Divine car, or even "not rule out the introduction of some better policies ", but he said China's subsidies to change," to subsidize new customers, including some old customers. "
Outlook 2016 car market structure, the biggest variable new car was undoubtedly the forthcoming regulations, the comment period has ended, the formal introduction of the new regulations will take the kind of scale? If the introduction of the policy followed Exposure Draft the main provisions, changes in the market car is a high probability event. Car on the battlefield is not only the old players, the players are constantly added, in addition to a variety of state-owned car rental companies, car companies such as Geely, as well as trying to make a comeback in the early players, the end of 2015, is to get a hot car market shares after the music as easy to car comeback, these opponents can constitute their impact? "I think the new players have no chance." Lu Zhengyao represents, especially for B2C model latecomer, "theoretically have a chance, but this model requires a very strong operations team. China has a very strong team of operators inside genes , so frankly speaking impossible. "of course, this is a land of their own views, I believe that a competitor may not look so, this will mean conflict and competition will continue.
2016, Lu Zhengyao battlefield more than car rental and car, he also entered the used car market. Look, Lu seemed like asset-heavy or heavy operation mode, "the mode of accounts can be considered clear, 'heavy' things have barriers in terms of overall service quality was more secure, the sky will not fall .

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