Shanghai Marathon is about to break the circle of friends, BMW i3 will lead the way to lead the 30,000 runners from the Bund over the Nanjing Road, Jing'an Temple, across the Xuhui Riverside, and finally arrived at the Shanghai Stadium. In the end what is the power for people regardless of men, women and children, together into this "pain and happiness" movement? BMW hand in hand for five years in a row, and why the boring activities of this two-legged continuous investment, never tired?
The pace of modern society is getting faster and faster. An average white-collar worker can send hundreds of e-mails daily, and then receive a reply from the next door station or the other side of the world. IM tools let us always tied to the phone, 24 hours a day in constant contact with the rest of the world. The distance is no longer as far away as the Marathon, and the BMW i8 runs in (theoretically) in just 10 minutes.
BMW is already a familiar face in various sporting events, not only in the Olympics, but also actively supporting events and athletes in sailing, golf and other sports. The marathon is a rare sports event where the public runner can compete with the top players. This allows the sponsorship of BMW to go to the side of every amateur runner, so that ordinary people can fully experience the charm of the brand and Passion.
In fact, as the most sports car brand, BMW has always been indissoluble bound with sports, whether it is to support the Olympics or sponsored running, golf, equestrian and sailing and other sports events have a very long history. From driving pleasure to sporting passion, BMW has moved from "product-centric" to "customer-centric" to share a unique and memorable experience with everyone.
Times are changing, and arriving at the same, we also have more and deeper pursuit of life and insight. In the process, BMW has been running with the pursuit of speed, the pursuit of fun people.
Post a comment
Hello guest, care to post a comment?