May 27, 2016, Volvo Cars announced the Asia Pacific: From June 1, 2016, China Taiwan market, general manager of Mr. Chen Lizhe Volvo Cars has been appointed general manager of Volvo Cars sales company in China, has overall responsibility for marketing, sales, channels and after-sales service.
Mr. Chen Lizhe joined in 2005, Volvo Car China Taiwan company, then served as director of marketing for the post, and other marketing and sales director, was promoted to general manager in 2009, responsible for the entire Taiwan market to focus on sales and business development operations, and achieved average sales year after year up 40% of the performance. Mr. Chen Lizhe senior automotive marketing and management personnel, worked in before joining Volvo, Land Rover, General Motors and Taiwan's Sampo Group, the company. Mr. Chen Lizhe married with two children, he has a master's degree in Advertising and Marketing Communications Emerson College and a bachelor's degree in business administration in Taiwan Sun Yat-sen.
Chairman of Volvo Cars Volvo Cars President and Asia Pacific and China sales company Mr. Yuan Xiaolin, said: "Welcome Mr. Chen Lizhe region to join the Volvo China team, we have reason to believe that with his extensive industry experience and deep understanding of Volvo, as well as the Asia-Pacific market insight, Chinese sales team will continue the brand revival Tour at Chen's leadership, has made the development of a new stage of more fruitful. "
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