Cadillac can add or change some of the operating personnel from Detroit to Manhattan, General Motors Corporation said today, as the effort to rebuild the brand image, the new boss, John de Nysschen expand part of its appeal outside of North America.
"Because it grows Cadillac, we might want to add or expand our team," Cadillac spokesman David Caldwell said. "But from now on, there is no change."
De Nysschen, in his previous role as the Infiniti brand of Nissan Motor Company in charge of the design of the relocation of Yokohama, Japan, Hong Kong unit, to a certain extent to the team more autonomy Infiniti Japanese parent company and the opportunity to explore new way to expand into the global market.
General Motors has been seeking to expand the 112 similar age, one of Cadillac, at the headquarters of the world beyond the survival of its oldest brands, but before the resurrection of Cadillac as a luxury brand in the world.
De Nysschen's third-largest brand in two years, has not yet publicly revealed how he plans to revive Cadillac.
But the operator of Manhattan Cadillac extensions can help attract more talent and put some distance - physical and cultural - from Cadillac and General Motors corporate headquarters in downtown Detroit's management team.
Although these technical functions, such as design, engineering and product development may continue to remain in southeastern Michigan, you can go to Nysschen may change in marketing, advertising and strategy Manhattan.
A possible move to Manhattan Cadillac word today reported that in Japan dailykanban.com website.
Ford Motor Company simply followed its upscale Lincoln brand, who moved to Southern California in 1999 and folded Premier Automotive Group company, then under the leadership of BMW • Wolfgang Reitzle former CEO of a similar strategy .
When Baba Reitzle replaced the head of PAG, 2002, Lincoln left the band and returned Ford headquarters in Dearborn.
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