Chery Jaguar Land Rover "growing pains": urgent voice by Chinese

Posted on 6/2/2015 2:50:25 PM

Lu Yi more than a month after leaving the first day of June, Chery Jaguar Land Rover joint marketing and service organizations (called IMSS) of the new appointment has finally opened a mystery.
In the book of quotations by Jaguar Land Rover Jaguar Land Rover and Chery of China jointly issued: Bishop (MarkBishop) he was named as President Hu Jun IMSS as executive vice president. It is worth noting that the personnel changes, the representative of the joint venture, Chery executives Hu Jun Jaguar Land Rover in IMSS delegate positions can be improved.
Hu Jun, vice president of marketing and service Chery Jaguar Land Rover, IMSS established after 2014, IMSS Hu also serves as executive vice president of customer service, and this has been named executive vice president, in fact, show that the Chinese side to enhance the right to speak in the IMSS. It has also become IMSS following the adjustment target and auto policy setting after another important operation.
Early expectations and possibilities, Jaguar and Land Rover in the future to achieve localization, sales decreased instead of increasing. The data show: Jaguar Land Rover since late 2014 began to take the initiative to curb growth, sales fell the first four months is over 20%. In fact, a month ago, Lu Yi, chairman of the former IMSS unexpected departure has prompted media speculation, the first Chery Jaguar Land Rover, now free on the luxury model segment sales "fourth mode" at the end so the problem found?
IMSS initiated a new round of consolidation
"We have set sales targets and target bonus is set to complete." May 26, at a hotel near the plant of Chery Jaguar Land Rover in Changshu, especially to attend a breakfast Chery Jaguar Land Rover executive vice president Zhu Guohua in 21st Century Business Herald, told reporters who accompanied him to come with Hu June
Changshu trip as the first joint venture of Jaguar Land Rover in China, core media Chery Jaguar Land Rover, which was intended to observe the highest standards of this world plant of Jaguar and Land Rover. However, breakfast has become the decade of the media "issue will be."
Reporters learned from informed sources, located in Shanghai Pudong IMSS office, has begun a new round of consolidation. The focus of this round of consolidation is for both parties and external financing, personnel, purchasing, information technology, public relations and other support services as part of the IMSS, implement the joint office.
IMSS is a joint office Chery Jaguar Land Rover and Jaguar Land Rover Trading (Shanghai) Co., Ltd. jointly established with the aim of integrating sales of domestic cars and imported cars, while Chinese and foreign institutions to participate, too The market is considered luxury car model room.
However, some industry experts believe that the main problem before this model is very little planning permission. Under the previous framework, the two sides is the only departments and personnel related to the integrated sales in the IMSS, and including financial, personnel, purchasing, information technology, public relations and other support services are free at the IMSS, IMSS parallel support directly to the Jaguar Land Rover Trading (Shanghai) Co., Ltd., General Manager Bo report.
This architecture leads to IMSS in the course of doing business often is in a "very difficult" situation. For example, the IMSS as the sell side, the need to support the market, but by the marketing department and the parallel belonging IMSS, the IMSS has no right to command, can only submit an application, similarly, end sales when the need for financial support, it is possible to finance budget department alone without prior coordination between the various media, and ultimately, even if the trip may have been adversely affected by market opportunity.
Support is not to force, the leadership of the IMSS in the process of business development will be subject to many restrictions. Informed sources, Lu Yi permits before departure and IMSS have a certain relationship.
"With support in the IMSS, which operates more complete, thanks to the support department directly by the people in charge of the IMSS jurisdiction IMSS operational competence and expanded space." Informed sources.

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