January auto market as previously expected in the industry in general, down 9.3% to 207.47 million. According to the Federation of the latest data is given in the expected, but the outstanding performance of its own brand has added a little imagination for the afternoon.
Summed up the reasons for their own brand contrarian ups and downs, the Deputy Secretary-General of the Automobile Association Shi Jianhua that "despite the first month of 2017 self-brand results than expected, but from January sales situation, independent strong, relatively weak joint venture overall situation Basically in line with the industry at the end of last year for the whole city auto market tone.
By the Federation statistics show that Changan autonomous passenger cars in January this year to 138,000 sales "defending" autonomous car sales first, compared to the same period last year 125,000 sales, up 10.48%. Changan passenger car good results thanks to its rich product line, especially covering multi-level SUV models formed a "collective effort."
From the SUV market segments, Chuan Qi GS8 has been stable 20 million yuan market, Dongfeng scenery 580 and Changan CX70 has occupied seven medium-sized SUV market champion runner-up, Hover H2 reelection small SUV champion, Geely Bo and Roewe RX5 also Gradually with a compact SUV market to win the strength. By the Secretary-General of the Union Cui Dongshu that this time to enhance their own brand market share is not relying on price promotions, but through the advantages of SUV diverted the car market, resulting in a joint venture car had to go through large promotions with independent brands SUV compete for the market Of the passive situation, SUV products become independent car prices "turned to win" weapon.
Unilateral hair power to be tested
Data show that in 2016 independent brand SUV sales of 5.268 million, up 57.6% year on year, the market share increased by 58.2% over the same period last year, from the sales structure, the increase in independent brand share is mainly due to the SUV market pull. In contrast to this, although each own brand has a explosive SUV, but in the car market is not satisfactory. In 2016, autonomous brand cars sold a total of 2.34 million, down 3.7%, accounting for 19.3% of total sales of cars, down 1.4% over the same period last year. In 2016 sales of the top ten car models, only Geely Dili a Chinese brand car shortlisted, and came in tenth place.
Own brand car prices are too dependent on SUV models also reduce the risk of development in the future capacity. Take the Great Wall car, thanks to the layout of the market in recent years in the SUV, the Great Wall became the domestic independent brand camp in the few to maintain high profits growth of independent car prices. But in the follow-up models on the expansion, Harvard H8 and H9 and other models have been playing with toys Even here, the Great Wall still insist on the SUV market segment insisted. Harvard H6 not only in the last year set a single month sales of 80,000 record of the highest record, and long-term monopoly of the domestic SUV sales top position in January this year to 45707 sales continue to maintain growth in the first, miraculous sales Great Wall brand has become China's auto market, the red, but the car has become a large area of the Great Wall car short board.
There is no doubt that the current car is still a big step forward in the passenger car market really push hands. In other words, independent brands in order to obtain rapid development, car market segment is definitely not to be overlooked. Because of this, Chery in the generous to build the Tiggo 7 when the Aires Ze sedan series also did not dare to slack, only today Irisze 5 continued selling. Coincidentally, Geely in the "China's most beautiful SUV" Bozhang carry the banner when still spare no effort to build a new emperor, vision, Borui and other car models, which may also explain from the side of SAIC Why this year in Roewe RX5 so Hot case, but also to push the Roewe i6 sedan series.
SUV models from the current update speed, SUV market, fierce competition led to significantly shorter product replacement cycle. International SUV life cycle should be 7 years, part of its own brand SUV life cycle is only 2 to 3 years, this increase in the cost of R & D, on the other hand also affected the price of used cars. And second-hand car prices and new car prices are closely related to second-hand car prices could not hold, the new car prices will lose market support.
According to the Federation forecast, 2017 car market will be slightly negative growth, SUV market is still rapid growth, growth rate fell to less than 20% level. "Most car prices because the production has not yet fully released, how to gradually stabilize the market to seize more share, is the joint venture and independent car prices will face a huge challenge." Cui Dong tree said. Although each family are struggling to compete for SUV cake, but the face of joint venture brands continue to transition and penetration, the car is still independent brands sooner or later to make up a short board.
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