BMW Audi Daimler snapped Here spend nearly 2.9 billion euros

Posted on 8/5/2015 9:47:26 AM

Nokia's Here Maps takeover battle ended. Three German car brands BMW, Daimler and Audi, close to 2.9 billion euros (about 19.7 billion yuan) price, the acquisition of Here Maps business. Has been involved in the acquisition of Baidu, Tencent missed and Here the map.
Baidu, Tencent participate in bidding
April 15 this year, Nokia announced the sale of its business Here map. Including Apple, BMW, FACEBOOK, Audi, Mercedes-Benz, Baidu and other heavyweights joined the buying operations of Here.
Here Baidu map for showing keen interest, have jointly bid Uber together. Tenders plans to spend $ 3 billion bid for Nokia Here maps.
Hand Tencent's domestic A-share listed companies NavInfo, has focused on the digital map business, the company gives up to $ 4 billion offer. To this end, NavInfo to "planning major events" as an excuse to play May 22, 2015 suspension.
Surprisingly, however, the June 23, NavInfo Here withdrew the tender offer bid. Sources close to the Acquisition told reporters, because NavInfo exit, is the failure to agree on cooperation with the Fund bidding program.
Nokia and Huawei to compete Sell Here
According to foreign media reports yesterday the consortium, Nokia has officially BMW, Audi and Daimler Here service consisting of the sale. The final transaction price of nearly 2.9 billion euros. According to reports, the acquisition plan in two weeks the two sides have reached a consensus.
Public information display, the Nokia Here Maps map data is updated daily, as many as 2.7 million, occupies an important position in the map market.
Nokia's second quarter financial results, Here Maps net sales rose 25%, car navigation systems embedded license sales grew 24%. In non-international Financial Reporting Standards basis, operating profit amounted to 27 million euros.
Nokia Why sell good performance Here map? In this regard, the relevant analysts said Nokia aims to sell Here business, put all their energy into the mobile network equipment and services were better compete with Huawei and Ericsson. Nokia said last week that the company agreed to pay 15.6 billion euros in the price of the acquisition of Alcatel - Lucent, the formation of the world's largest mobile network equipment suppliers.
■ Analysis
Why offer $ 4 billion in the enterprise did not succeed?
Tencent has a rich and powerful backing, NavInfo offer $ 4 billion, why not competition had 2.9 billion euros in Germany offer the Big Three?
Some analysts had said the bid Nokia Here maps, the new four-dimensional map can be said to offer more than the Nokia psychological level. However, in many "suitors", the Nokia Here are more inclined to sell the business to the German car company.
According to reports, this acquisition will be an important cornerstone of the next generation of mobile and location-based services, particularly for the automotive industry, will become the basis for a new assist system and eventually developed into fully automated and driverless. The idea that, from their own point of view, Nokia, Here Maps team hopes to have a clearer future development.

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