Geely "veteran" Tong Zhiyuan joined the Yangtze River car, Lexus "Major General" Zhujiang "fought" Wei to. At the beginning of 2017, the Internet to build a new force will open the talent harvest mode, highlight its irresistible trend. From 2014 to SAIC and Alibaba cooperation repairer, music, Tencent, Baidu and many other Internet giants have cross-border into the automotive field. Just a few years, in China's new energy automotive industry, traditional enterprises, Internet companies, mixed enterprises and parts of the four-world pattern of the beginning of the show. Although these high-profile newcomers have not yet made a production car, but this does not prevent the carrying of special genes in the Internet repairer enterprises in the concept of the traditional car prices to fierce impact. From the car network ecology circle to high-end pure electric vehicles, the new ecological model of the automobile industry has been opened.
For Internet companies, the importance of user thinking is self-evident. Continuously improving the user experience through technological improvements and model innovation is the most important starting point for Internet companies. Can be seen, cross-border repairer Internet companies, without exception, are high-profile emphasis on the new era of a new user experience, such as unmanned, car entertainment system, and so on. In contrast, traditional manufacturers, which are dominated by the automotive industry, are subject to a path-dependent effect, and overall action is slow, but some carmakers have begun to change aggressively. In the Internet business catfish effect, the entire automotive industry, the new experience of the user's attention, will certainly be increased to an unprecedented height. Different from the traditional car prices, "product first" central thinking, the Internet business "user-centric" to the central thinking has begun to reshape the car ecology.
Internet companies an important means of competition is rapid reaction iteration, which has become the Internet companies cross-border repairers of the key words. Traditional manufacturing is dominated by producers and products, while the new forces represented by Tesla are showing a rapid and small iteration of the development model. To be sure, the future in the rapid iteration in the introduction of new products to meet the user experience, will become the automotive industry commonly used model, and become one of the important competitiveness.
In the tide of the Internet, the new large-scale collaboration is also changing the way companies use knowledge and ability to innovate and value creation. The new business model opens the door to the world, innovates with every consumer, and shares previously highly protected resources. The idea of large-scale collaboration has led to important changes in the industry, rewriting a lot of competition rules. In the Internet industry, an open platform is also a key factor in achieving rapid expansion, stimulating creativity and reducing costs. Tesla through open patent to promote the development of the industry strategy, but also highlights the Internet thinking "open source spirit." For the traditional automobile enterprises, in the automotive industry, modular research and development and production has become a trend, intense competition requires more and more detailed division of labor background, the Internet thinking of the concept of open cooperation and shared economic model, the automotive industry The future development of the infinite imagination to bring space.
In addition, extensive global cooperation is driven by Internet technology innovation. Through the construction of the global economic ecosystem, BAT and other Internet companies with its innate international origin, international capital, international team and open the global Internet business model, the rapid expansion of overseas. For the automotive industry, the past global operation, more dependent on the very limited line of research and development, procurement, production and sales network. Now, while taking full advantage of both online and offline networks, companies can narrow the distance between the various docking and cooperation to an unprecedented level, global design, resource allocation, procurement, manufacturing and so on have the best global budget. The development of the automotive industry will also benefit from this, and will significantly promote the global operation into a new era.
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