Audi's sales today unveiled a new CEO virtual reality system that he called "the invention of the automobile industry has been more flexible forms of marketing."
Audi Experience Virtual reality is a portable device that allows buyers to customize the ideal configuration Audi models you want to see the car in and out of the first-person perspective. Our idea is to put a personalized shopping experience car directly to the customer, Lucca to Mayo, Audi board member responsible for sales and marketing, told the Automotive News World Congress today.
"Audi plungers dealers can easily display the first full range of models where customers need - in the store or the mall first, quality customer lounge, at work or on the track for sports brands like 奥迪尤 important," De Mayo said.
"You can look at the interior and exterior of the car, and set up your vehicle in real time and detail never seen before."
Only through a compact A3 lineup, Mayo said, virtual reality experience about the Audi 300 000 possible combinations of car dealers covering all of its derivatives, such as high-performance model of S3 and A3 Sportback. Users can view the interior and exterior of the car, and real-time customization.
The device has started a pilot project in Brazil last year, De Meiao said. Virtual reality systems are the future of several methods in the automotive business, Audi is exploring the progress of technology come to the forefront of the industry, and one connection autonomous driving.
"Freedom of choice"
Audi also exploring owned cars, the luxury car sharing around a new business model. An example of the so-called select Audi test in Europe, allows clients to drive different cars in the course of a year - in the summer and SUV convertible in the winter, for example - a monthly subscription fee.
For Audi, you can create a new way to use the car.
"The trick," the program, De Meiao said, "is used to take a small sitting car dealer inventory. Our experience is that people are willing to pay more for a unit test for hire young model years, because the choice of freedom of the new car.
"This is for model calibration in the right place, but digital technology and mobile as a challenge."
Digital Showroom
In London, a real Audi replace the traditional retail exposure "all digital exhibition room", customers can customize, purchase and selection of car buying. Sales increased by 70%, the average transaction price rose 20%.
"You can ask Roger Penske, because the problem it runs," demeao said. "You can see the full impact of adoption of new technologies and new ideas."
However, innovative experiences in digital technology and ownership can affect how customers experience new demands to start the car, Mayo said a dealer experience reward will be increasingly important luxury brands, including Audi.
"Retail business is always more difficult, and will remain so," said De Meiao. "Our goal is to try to find a viable solution to ensure that we remain profitable, it is a challenge, technology can help make the process more efficient."
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