Jaguar Land Rover made cars - double the number of sales fell remission

Posted on 5/22/2015 10:35:32 AM

Jaguar Land Rover has been a stable performance in China, in the lists of luxury car sales, followed by Audi, BMW, Benz, it ranked fourth. While sales of Jaguar Land Rover last year exceeded tasks, but as of early December 2014, monthly sales of Jaguar Land Rover began to fall, followed by the New Year, 315 events until April still no improvement downward trend in sales, has now fallen in five months, were also in fourth place in the charts of Cadillac captured.
February 1 this year, the official domestic list Aurora Land Rover, Jaguar Land Rover brand models made the official visit to China, the future will have more brands Jaguar and Land Rover models introduced. In this sense, the president and general manager of Chery Automobile Yin Yue during a meeting with club president Lee set Netcom, he said. "In addition to Aurora, in September this year, Chery Jaguar Land Rover will be included in the discovery of a new car seat God --7 line" more extensive product line national models Jaguar Land Rover will help ease the drop in sales.
Land Rover Discovery Land Rover brand force majeure last year launched a new model, at this stage in the form of imports in domestic sales, the car has a 5 and 7 are two versions of the models equipped with Jaguar and Land Rover self-developed 2.0-liter turbocharged four-cylinder engine, maximum power output of 177kW, 340N.m. During peak torque, Land Rover is about to find God in Changshu, Jiangsu Province, the factory production of Chery Jaguar Land Rover, the car is expected to be officially listed at the end of the year, becoming the second paragraph of Jaguar Land Rover models in China.
April 2015, Jaguar Land Rover global sales of 37,286 vehicles, an increase of 0.3% in March, cases were recorded overall sales decline, to climb back to growth in April, while the Chinese market continues to fall five months. April, Jaguar Land Rover has sold 8,289 cars, compared to 10,478 units in April 2014, up 20.9%; 1-4 months, the cumulative sales reached 31,815 units, 40,045 units during the same period last year, 20.6%. Where growth models Jaguar sales have Jaguar XE, Jaguar F-Type, Jaguar XF, but Jaguar XJ continues to decline; the Land Rover brand, which is God and the new Range Rover line achieved sales growth, Rover Aurora is a sharp decline, reaching two.
As for sales channels, Chery Jaguar Land Rover and Jaguar Land Rover China adopt joint marketing agencies, domestic cars and imported cars sales and provide after-sale dealer system. So far, the number of distributors in the operation has reached 190, but with the increasing number of models, Chery Jaguar Land Rover will continue to overweight the distribution channel. In this sense, Mr. Zhu Guohua Chery Automobile Co., Ltd., executive vice president of Jaguar Land Rover, said: "Chery Jaguar Land Rover dealer number will increase in the year 190 to 250." In order to enter the luxury car market in China in the first camp, Chery Jaguar Land Rover still in the positive evolution system dealer. Throughout advance the process, the construction and development of brand sales target and service network will be matched.

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