Core Tip: Car enterprises strategic focus to the 34 market transfer to the 56 market sinking, the direction is correct, as long as the auto companies firmly in this direction, the automotive industry development of a bright future.
One or two market saturation has become the consensus of the current automotive industry, so more and more car companies will shift the strategic focus to three to five markets.
Supply-side reform proposed to improve the adaptability and flexibility of changes in market demand. "Car enterprises strategic focus to the 34 market transfer to the 56 market sinking, the direction is correct, as long as the auto companies firmly in this direction, the automotive industry development will be a bright future." Recently held in the "Eleventh China Car three or four market innovation and development of the General Assembly and the 2016 hundred tour series of annual meeting ", the China Energy Automotive Communications Group Chairman," China Automotive News "club president Li Chunlei said that China's current three to five car market in the ascendant, In the future, with China's accelerating urbanization and well-off society, as well as the "Thirteen Five-Year Plan" in-depth implementation, the majority of small and medium cities and rural market consumption potential will be further released.
Market access to multiple sharing model
Throughout the current Chinese automobile market territory is not difficult to find, whether it is active, increase, or volume, three to five market is gradually showing a unique advantage, and in the entire automotive market position is more and more important.
"We estimate new car market growth will slow down in 2017, three to six and the rural market will be the focus of car enterprises.New car market will usher in the outbreak of growth, through our monitoring of second-hand car market, the trading volume of 1.6 L and the following displacement models are expected to account for 70% to 80%. "China Automobile Dealers Association Secretary-General Xiao Zheng three 2017 car market to make predictions.
Li Chunlei that the three to six car market has shown a new feature of the diversification of integration. Specifically, the main reflected in the four areas: First, the 34 market integration 56 market. Fifty six market consumers can share 34 market marketing services. Secondly, the electricity business channel integration of the 2S, 3S, 4S shops and agents, sharing customer and service resources. Third, the marketing form of multi-fusion - car exhibition, the media integration of automotive culture, sports, tourism, to the automobile companies to provide more promotion of the brand, display products, promotion opportunities and platforms, a variety of marketing vehicles, Diversified integration of automotive products - cars, MPV, urban SUV, off-road SUV, pickup, RV, modified cars, trucks, have a huge market space. Fourth, the customer groups showing a multi-fusion - ordinary consumers fusion car enthusiasts, car buyers, people who play cars to promote car consumption growth.
It is reported that, in addition to the 2016 Top 100 online tour in more than 100 counties under the county in-depth marketing, also in more than 1,000 WeChat on the public to start online marketing. As of the end of 2016, more than 500 local new media to join the launch of the beep from the media platform. "Through the tour + the Internet, we built a line of online and offline integrated marketing platform.Deep car 2016 total of 680 marketing activities, online and offline marketing ratio reached 1: 5." China Automobile Journalists Association executive vice president Li Yuan-sheng, chairman and secretary-general told reporters.
Cross-border pickup is the true meaning of the ban
For the three to five car market and the rural market, the pickup with its practicality, has been on the market sales increase is important. Prior to this, the Ministry of Industry, the Ministry of Public Security, Development and Reform Commission jointly issued a ban on pickup documents, starting in May last year, pickup sales return to positive growth in 2016 pickup increased by about 14%.
"Our study found that in the three to five markets and rural markets, a family often has two cars, a pickup and a car or SUV. From the market demand, the current market urgent need for compact pickup; from product quality Look, the current pickup product safety is not enough, driving control and comfort is also inadequate.We found that the domestic SUV are automatic-based, but very few automatic pickup pickup. "SAIC Chase Automobile Co., Ltd. pickup division Manager Han Songjie said.
Futian passenger car division Liu Yajie, deputy director of the analysis pointed out that the relationship between supply and demand point of view, 2016 MPV market growth, sales mainly rely on mini-van pulling, especially the vast rural areas have great potential, but part of the micro- Trucks do not comply with regulations, so pickup can make up this part of the market demand. In addition, the pickup also has comfort, safety and cargo functions. Therefore, the long-term development, the pickup is indeed easier to meet the needs of rural consumers.
"If you want to really rapid growth of pickup, you need to make the manufacturer of the true meaning of the pickup cross-border car, it can replace the SUV in the city, can replace the car in the rural areas to do in the high-end market is the real meaning of cross- Car, low-end market is the passenger car, so that the policy of lifting the ban on the pickup has a real meaning. "Jiangling Group Light Truck Co., Ltd. sales company, said Yang Kefei.
The development of RV will enter a new stage
The development of automobile tourism can also effectively stimulate the consumer demand in the automobile market. China Automobile Industry Advisory Committee Director Anqing Heng pointed out that the current worldwide, especially in developed countries is very hot car market, the most typical is the United States, the car holdings of more than 1000 million, while China is only about 30,000. "At present, China's car industry is facing unprofitable, difficult road and other issues.But with the improvement of consumer living standards, in the three to five markets will usher in development opportunities for RVs, then, RV companies also need to enhance the lightweight, Technology. "Anqing Heng said.
In fact, the RV from Europe and the United States and other developed countries and regions, the real entry into China's market needs a longer process. The development of RV industry in China can be divided into three stages: investment stage, RV stage, and RV life stage.It is clear that China is in the transitional period from the first stage to the second stage.Specific to the consumer market, the characteristics of China and Europe and the United States Not the same, Europe and the United States to 50-year-old group, mainly in China to 30 to 40-year-old consumer-oriented. "Yutong car chairman Gao Xin on the current situation of China's car market to make the above analysis.
"For some hotel conditions somewhat less tourist city, RV can also be added as a consumer can solve the housing problem.This is the motor car tourism industry sustainable development of kinetic energy." French Chinese travel agency association president Yao Xiaojing said, "European consumers Now 365 days in the car to spend the phenomenon has become increasingly common, there are a lot of car owners through some networks and institutions in their own car rental time. "According to statistics, the number of tourists last year, the scenic area has reached 40 Billion people. If you effectively promote the development of RV tourism industry, the RV will usher in new opportunities in three to five or even bigger markets in China.
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