"Shanghai GM" from July 1 officially renamed "SAIC"

Posted on 6/15/2015 10:15:06 AM

June 12, Shanghai GM Co. Post company name change notification letter said, "because of the company's business development needs, Shanghai General Motors Co. and its sub / Branch (hereinafter referred to as the" Company ") will conduct its company name change "on the previously renamed Shanghai GM rumors were officially confirmed.
Earlier there was news rumors "Shanghai GM" may be July 1 will be renamed "SAIC", but it was Shanghai GM's official answer is "Not by their superiors notice, if this is true remains to be verified." Although Shanghai General aspects of the ambiguous reply, but news that SAIC's part this year with "Shanghai" at the beginning of the word-based joint venture company named SAIC are will be renamed "SAIC certain company", which highlighted the work mainly involves renamed Shanghai Volkswagen and Shanghai GM joint venture the two companies is likely to become SAIC Volkswagen and SAIC-GM renamed the latter two.
But rather there was news that SAIC plan as early as February this year announced it planned out, but ultimately did not make the trip due to complex causes, and the news media have been interpreted as "false news."
This time, Shanghai GM officially changed its name to SAIC, or SAIC's brand will cause a significant impact.
All along, the Shanghai Volkswagen, Shanghai GM beautiful performance figures but did not allow the latter to play its due role in the drive lever SAIC stock prices, which makes the group level management quite distressed. In fact, consumers in Shanghai Volkswagen, Shanghai GM brand image remained mostly Volkswagen and General Motors brand, the "Shanghai" word considered stereotype thinking of names. 'Shanghai' and 'SAIC' This nuance of SAIC Group, is the 'least bit of difference, loss of a thousand miles'. It will undoubtedly help to further the group changed its name to brand building brand awareness, but also will help the joint venture with SAIC for more relevance and a sense of interaction in the capital markets.

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