Overweight SAIC new energy vehicles driven business model innovation

Posted on 11/20/2014 11:29:29 AM

For new national energy policy, "wind" automotive industry, new energy industry SAIC still overweight and accelerate its market promotion.
"We completely Roewe 550plug scarce in the state, compared to previous sales E50 also get some improvement." Insider told reporters SAIC Motor "First Financial Daily". SAIC market performance of new energy vehicles is undoubtedly the recent frequent to encourage and support new energy-related, two batches of new energy vehicles list of pilot applications from prior forms the city was installed, including subsidies and other policies densely new energy vehicles is waged under the tax benefits of buying and sending license plates, free Yaohao policies, almost all of the new energy automobile manufacturers have had a cup of soup spots .
The influence of external conditions is important, but SAIC in the field of new energy vehicles, but their achievements before distribution, as well as promoting innovation models are inseparable. It is understood that, as early as from 2005, SAIC began putting new automotive power, until 2009, SAIC new path of energy development in the automotive industry has a clear plan, developing short within the hybrid electric technology and advance long-term fuel cell R & D and demonstration planning update term. SAIC is also due to the development of new energy vehicles have a longer-term and comprehensive planning, therefore, new energy vehicles SAIC covers not only pure electric, plug-in hybrid also includes a cell technology fuel more sighted, who became the only car market fuel cell based one car prices.
It is understood that, from 2009 to 2012, SAIC has invested 5.6 billion yuan has been developed for new energy vehicles and key parts. At this stage, SAIC has a "three-power" (motor system, battery system and electric control technology) technology, and the amount has been achieved, including the Roewe E50, Roewe 550plug-in the production of a variety of products, including the market, except for products in industrial design, with foreign acquisitions, SAIC successfully key components of new energy vehicles - battery technology in their hands, creating a new separate production companies battery power, thus completing the industrial design of new energy vehicles.
Although product and industrial design done their homework, but in the current market conditions for the products and technical advantages can not be converted directly into market success, due to the lack of concern mileage and infrastructure of consumers of new energy vehicles have been in a wait state. The data should be able to explain, in 2013, even in the new subsidy policy for energy in the country has been relatively clear, but under the Shanghai municipal government has introduced, including new grants energy vehicles, domestic vehicle sales new energy remain 17,300, while in the latter, a large part of the new energy bus, specific to the passenger area, including new energy vehicles BYD and majestic, and there is a good performance.
In view of the industry, to the promotion of new energy vehicles, the most important thing is to accelerate the combination of market and technology, and promote innovative business models. Based on the above view, SAIC hand through cooperation with a car rental Hi, accelerating the market both new energy vehicles, second hand car purchases by governments and companies to build brands. Early last year, SAIC is through cooperation with a car rental high in Shanghai, on a small scale to test the waters of the new hire of energy, it is understood in the early 50 Hey put new energy vehicles the occupancy rate of over 70% with flat conventional fuel vehicle even beyond the traditional car, which further strengthened the determination to promote Hello and SAIC in the new energy automobile leasing in August, Hello SAIC has bought 1000 new energy vehicles as rental car; Recently, SAIC further in the new energy "timeshare rental" to attempt to further enhance consumer awareness of new energy vehicles.
"The new energy vehicle project SAIC is a" blue ocean strategy. , "" Deputy director of SAIC Motor Technical Center Zhu said in an interview. Through the technical provisions and the model of innovation in the field of new energy vehicles, SAIC very clear ideas. "SAIC new energy vehicles should be among the first camp." SAIC President Chen Hong said in an interview with reporters, expressed clearly. Therefore, future SAIC will invest 300 million yuan each year for prospective technological studies, including new energy, and "Twelve Five" period, SAIC invested 6 million yuan, to further improve the structure of the new energy and new energy vehicles to accelerate business model innovation.
Even after that, from now on, the new vehicle development energy is irregular, difficult to obtain cost of imperfect effective depreciation and infrastructure remains a major problem, and has invested large sums of money, when SAIC new energy we can return to the company, or a problem to be observed.

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