Luxury car price For domestic independent brand auto enterprises is both opportunity and challenge

Posted on 8/18/2014 5:44:42 PM

As the antitrust fines, luxury car price seems to be inevitable trend. And luxury car prices, independent brands will also be affected.
Data released by the China association of automobile manufacturers website, independent brands have 11 consecutive months of decline. And recent antitrust investigations, has begun to touch more "foreign" brand car companies abroad to adjust its products to market, including the late maintenance and accessories, by as much as 15% above.
Luxury car prices, may is the challenge is greater than the opportunity for independent brands. Because imports once cut is bigger, is bound to shake joint brand market space, and if the joint venture brands also cut prices dropped, it will weaken the independent brand in the price advantage, make the independent brand pressure. How to grow, become a problem most of the dealer must be thinking.
The independent brand should be how to occupy the market? Independent brands do consumer insight, and stronger completes the market segment is one of the stick to the path. If can continue to stay on the market segment of the deep essence, such as dongfeng popular young independent brand car companies is still promising. To pay more attention to the further expansion of each segment of the market, follow based on consumer product development and marketing services, with its advantages, meet the maximum demand of consumers.

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