BMW Push customization, the Audi core components made in China; BBA to accelerate the localization of the new, three-way scramble for new energy
Recently, BMW announced the market launch of the first Chinese to customization services, it has been applied to the 7 Series line of products, to become the first to offer fully customized services in China's luxury car brand. In addition, just recently, Audi DL382 dual-clutch automatic transmission in the Audi transmission plant started production in Tianjin, which is following the Audi vehicle and engine production base in Changchun FAW, Audi outside of Germany's largest research and development center in Beijing was completed after Audi turn core components of the transmission powertrain into localization sequence.
There is no doubt that with increasing competition in the luxury brand in China market, the major manufacturers in order to come out on top, which is accelerating the localization process.
The core components made in China, accelerate new product localization
Competition in the localization of R & D, production areas, the top three German luxury brands Audi, BMW, Mercedes-Benz has been very intense.
It is understood that production of the DL382 overwhelmed by the automatic transmission will be the first to carry over to the new Audi A4L, according to plan for the future will be applied to the Audi A6L, Audi Q5 and other Audi models in China, the main body, Audi became the core power level strategy within the next few years technology products. It is reported that Audi is a transmission plant in Tianjin (China) Investment Co., Ltd. and Audi AG, a joint venture between Volkswagen, the first batch capacity of 240,000 units / year, coming in modular production will double to 48 million units / year.
And in January of this year, Shenyang Brilliance BMW also put into operation a new generation of 3-cylinder and 4-cylinder engine plant in the coming years will be overweight domestic vehicle production. Beijing Benz NGCC plant is put into operation last year, which means that the existing Mercedes-Benz MRA platform, MRA2, MFA localization of three production lines, which includes almost all the enterprise joint venture of domestic models. In June this year, and Mercedes BAIC also increase 4 billion yuan to complete the engine plant expansion, domestic series added a plurality of engine models.
With the acceleration of the localization process, these three brands of domestic product plans also increasingly dense. It is reported that this year, Audi plans to market 12 products, including three new models, 4 and 5 replacement model mid-term facelift. Mercedes-Benz plans to deliver 9 new models this year in China, now we have C-class, E-class and SUV models GLA and GLC and other domestic models. At present, BMW 3 Series, 5 Series, 2 Series Touring, the new generation X1 and X1 plug-in hybrid version of other domestic models, and plans to reach 6 domestic models, the future will introduce a new model every year.
At the same time, luxury cars outside the second echelon BBA rapid growth, but also to promote their localization are not unrelated. Cadillac had previously revealed that the expansion in the Chinese market and product portfolio, ready in 2020 released four new models in China. Chery Jaguar Land Rover executives also said that Chery Jaguar Land Rover will be every six months to launch a new car speed fast layout of the Chinese market. Infiniti already in Beijing and set up a research and development center, the Centre participated in and led the development of Chinese car design.
New energy into a hot spot, BBA competing force
In addition, when the new energy auto market has become a hot spot for the automotive sector, luxury brands have announced the development effort in this area.
September 1, BMW announced its new energy vehicle development plan, which main contents, BMW will provide five cars nine new energy vehicles in China, including pure electric vehicles and plug-in hybrid. BMW announced, BMW i will be upgraded to the BMW Group's innovation platform, and science and technology from BMW eDrive this item (plug-in hybrid) will expand to the entire department main BMW models. At the scene, BMW also listed a number of new products. Wherein, BMW i3 upgrade listing of proton red limited edition BMW i8 announced the listing. In addition, BMW's flagship car new BMW 7 Series also introduced a plug-in hybrid version of the BMW X1 domestic plug-in hybrid.
Audi also said it would expand the localization of new energy vehicles in the second half of the year. Audi A3e-tron in the last year in the form of imports in the domestic market sales, for the next plug-in hybrid vehicles to introduce the new Audi Richard Winter, general manager of China said: "At the end of this year, we will launch the first domestic-type plug-in hybrid Audi A6L e-tron. this model marks the launch of production of domestic models electrification started. we will launch next year imported Audi Q7 e-tron, which is a plug-in hybrid model. "earlier, Audi claims It will be launched in 2020 (3) of pure electric vehicle, the Audi and improve the layout of the new energy sector and expressed the hope that in 2025, sales of electric vehicles could account for more than a quarter of the company's annual sales. "Audi will follow the Chinese market to import more new energy models, to win the initiative in the market in the new energy strategy." Said Richard Winter new.
Mercedes-Benz in the field of new energy vehicles also accelerating the pace. In March of this year, Mercedes - Benz parent company Daimler announced plans to invest 500 million euros (about 3.7 billion yuan) to upgrade an existing battery manufacturing plant and other facilities in Germany. In addition, Mercedes-Benz will also pure electric vehicle research and development of new MEA modular electric car platform for the development of new energy vehicles ready. October's Paris Motor Show Mercedes-Benz plans to launch its first lead in mid-sized cross-border SUV pure electric version of the concept car, the production version of the model follow. Daimler plans electric car by 2020 annual sales of 10 million units.
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