For the first half of Super Toyota Volkswagen Audi A4 revive sales with the new

Posted on 7/30/2015 2:11:02 PM

In the first half of this year, Volkswagen Group's global sales ranked first, about 5.04 million, representing a decrease of 0.5% over the same period last year; the Toyota Group ranked second, was 5,022,000, representing a decrease of 1.5% over the same period last year; General Motors Corp. ranked Third, to 4.86 million, down 1.2%.
The new A4 will debut at the Frankfurt Motor Show in September, goes on sale in November, the BMW 3 Series entry-level upgrades and a new generation of Mercedes-Benz C-class competition.
China Economic Net Dow Jones reported that the first half of 2015, the Volkswagen Group deliveries car than Toyota, the world's largest car manufacturer, and is expected to advance the removal of the championship title three years to achieve the goal. Last year, Toyota once slight advantage over the general public, in the world and sales in the first throne.
According to data released by Volkswagen, the Volkswagen Group in the first half global sales of about 5.04 million, the data including its MAN and Scania brands, compared with the same period last year decreased by 0.5%. Including its Daihatsu and Hino Motors, Toyota Group, including the entire first half of this year's global sales of 5.022 million a year earlier, a decrease of 1.5%. GM's sales in the first half of the global ranking third with 4.86 million, down 1.2%.
The Volkswagen Group won the past five years to benefit from accelerated growth in the European market demand, to alleviate the plight of a slowdown in the world's largest Chinese market. In order to achieve in 2007 set by the world's largest car maker targets Volkswagen Group have to bear the Chinese stock market turbulence caused by the decline in demand, as well as low-cost competition from Chinese brands SUV models.
"Toyota and Volkswagen will be a fierce competition," auto analyst Koji Endo of Japan Advanced Institute said, "In fact, compared to the sales volume, the car companies hope to make a profit."
Since 2009, the rapid expansion of the global automotive industry is currently developing a slowdown in China, while in Russia the collapse of demand in some Southeast Asian and South American countries also lack of stamina, showing weakness. In the first half of this year, industry-wide US deliveries rose only 4.4 percent, which is the lowest annual increase since the economic recovery.
Unexpected weak market
"Weak state of the automotive industry in many markets presented, at the beginning of this year is unexpected, not unanticipated car prices, the market itself also did not show such signs," an analyst at BNP Paribas in Tokyo Clive Wiggins He wrote in a report. He said that Japanese car makers may reduce sales expectations, and needs to cut costs and increase revenue to avoid currency lower earnings outlook.
June, with the slowdown in economic growth and consumer confidence in the stock market crash hit, China's passenger car sales fell for the first time in more than two years. Due to slowing demand, unlike the case in previous years and build factories in China mad reversal of this year's global carmakers will cut production in China, Sanford C. Bernstein analysts said in a report this month. In June, Toyota's sales in China soared nearly 42 percent over the previous year. In the first half, Toyota's cumulative new car sales in China rose 10.1 percent, to 512,800. Volkswagen delivered sales from January to June fell 3.9 percent to 1.74 million.
International market tensions
Early Christian Klingler Volkswagen Group Marketing Director, said the public market trends in China "not immune", and the situation in South America and the Russian market "remains tense."
In Europe, 19 countries in the euro zone, economic growth is the most significant car sales Volkswagen Group dominated by the most stable countries.
In the Volkswagen Passat sedan and Porsche Macan SUV, led by Volkswagen Group in Germany and Western Europe grew more than 6%. According to the European Automobile Manufacturers Association data, Toyota in Europe rose by 5.7%.
In the United States, Toyota more than other companies 5.6% increase, while the Volkswagen brand, Audi and Porsche sales add up to an increase of only 2.4%.
The Japanese market in the first half of this year, sales tax increase in demand due to the weakened result, most car firms were hard. Toyota brand and Lexus brand sales fell 8.2 percent, Toyota, Daihatsu decreased by 13%. Volkswagen brand sales fell 17 percent in the first half of Japan, the first time in 16 years behind the Mercedes-Benz.
New generation of Audi A4
With the new Audi A4 want to revive sales in China
Due to the economic slowdown in the world's largest auto market and stock market turmoil, the world's leading luxury car brand, Audi in China felt the pressure in the hope that a new generation A4 revive sales in China.
The new generation A4 will rely lighter, more fuel-efficient features to attract Chinese consumers. Last year, output A4 accounted for 1.8 million of one-fifth of the global production of the Audi, Jens Kotnik Audi brand product manager.
"A4 is an important pillar industry in our global growth strategy," Kotnik said in an interview, "It is the main models of Audi, particularly in China, Europe and North America."
Audi's goal is to take away the BMW luxury car sales in the first title in a decade, of course, the tripartite hegemony opponents also include Mercedes-Benz brand.
However, according to research firm HIS found in China, local carmakers such as Beijing Automotive, Dongfeng and BYD has a strong competitive strength in the car market, A4 in China may require more effort. HIS 2020 estimate, A4 sedan and wagon in total sales in China will increase by only 2%, to 124,866 units last year to 122,407 vehicles. A4 of competing models BMW 3 Series expects sales will increase 6.7%, to 103,762 vehicles, while another rival Mercedes-Benz c-class car is expected to lift 61%, reaching 58,632 units. "In the highly competitive Chinese market, the new product is the key, but it does not mean that there is a new product there is a guarantee." Stefan Bratzel, director of the German Automotive Management think tank Center said.
Audi is reviewing the 2015 target of 600,000 deliveries in China. Since the decline of 1.6% since May, June, Audi sales in China fell 5.8% to 47,831 vehicles.
The new A4 at the Frankfurt Motor Show in September will debut in November on sale in Europe, the BMW 3 Series entry-level upgrades and the new generation of Mercedes-Benz C-class competition. But after a decade of steady growth, Audi faces many unfavorable factors in China. In China, the German luxury brand earn a 30% -50% of the profits.
Audi China sales target on Thursday released an updated, as well as the performance of the first half. Audi said last week, are replacing regional executives, but denied that this was caused by the decline in sales.

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