Total Car Manufacturers Toyota multicultural marketing team created the first advertising campaign this weekend break in some of the most common programs around: NFL football.
Titled "a bold decision leads to another," 2015 multimedia push updated Toyota Camry launch two 30-second commercials to air on "Sunday Night Football" television show on NBC.
This effort, which means that the goal of Toyota is "integrated cross culture", will run until March 2015.
Total Toyota consists of five institutions - record, Saatchi & Saatchi Los Angeles, with Burrell Communications, Conill, communications and institutions InterTrend Zenith Toyota - and unite under one umbrella of multicultural marketing activities automobile manufacturers.
Toyota Camry is an automobile manufacturer and best selling car Toyota United States claims to be the first automotive brand of Hispanic, Asian American and one African American.
Six will air the event, also has elements of the press and radio, as well as design, currently the car with the audience is much smaller than the mass audience listening and watching the Sunday night interactive curriculum and more specific experiential during the game.
DramaFever Awards including sponsorship. DramaFever is a video streaming site, focusing on international television, as the Korean Youth Theatre and Spanish telenovelas.
In addition to sponsored awards itself, the Camry brand sponsor "bold and beautiful" award. Another aspect of the planned activities is oriented media, led by one of the chefs will go to restaurants and share recipes, and allow fans to share their own.
Toyota previous campaigns have focused on ignoring the expectations of the people, Camry, which some think is a stable, but a little bland boring cars.
In 2013, Saatchi & Saatchi Los Angeles created a trick, of course, Six Flags location, then at high speed Camry led visitors through them.
Camry has been the best seller in the United States more than a decade, car sales increase tick. Toyota sold 334,978 Camry front nine months, compared to 5 percent last year, according to the Automotive News Data Center.
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