Regardless launch a new round of high-end models of joint strategic challenges

Posted on 12/24/2014 11:14:06 AM

In recent years, under its own brand strategy high-end, tried to boost the private market through official purchases of cars, but few succeed, he listed a series of high-end models, almost all the heavyweight edge in the market. In this context, some of the planned car prices have been adjusted to avoid the blind end of the risk, but this does not prevent the trust of other brands to high-end market is broken. Recently, brilliant high-end models Geely and Brilliance were released and Hua Song 7 Great Wall Motor in the first high-end SUV Haval defeat after a Hover H8 H9 more high-end models in the list.
Geely launched high-end models, "Brilliant" Challenge Sonata / A Tezi
December 15, 2014, most high-end models of Geely brand GC9 official launch, the Chinese name of the model called "Brilliant" Class B car positioning, competitive products blocked eighth Beijing Hyundai Sonata, FAW Mazda E Tezi and another model of joint venture, officially listed in March 2015 plan.
As the flagship model of the platform for the first time under the new brand strategy, GC9 Bory is based Geely Geely to build cars KC class, body size 4956/1860 / 1516mm, 2850mm wheelbase. The car uses a unique fastback (Fastback) scheme, with a number of elements of Chinese design sharply, reflecting the auspicious future design language of the new products and trends.
In the power system, GC9 Bory using GDI 1.8T turbocharged direct injection 3.5L V6 aluminum engine with high energy efficiency, matching DSI multi-mode six-speed manual transmission of Australia. The car chassis with double wishbone front suspension high-profile campaign led by the Australian PRODRIVE tuned by the Belgian company NVH LMS integrated development work.
In early April of this year's Beijing Auto Show, Geely announced a new brand strategy, product genealogy improve under the new unified brand architecture. With this strategy under the first model - brilliant debut with the outside world, while Geely launched a new brand positioning, "good dynamic, increase confidence" as a new brand was connotation, "car made good of all" new mission. Future Geely changes in market conditions and demand, and make strategic adjustments initiative.
BMW Brilliance, leverage cutting-edge high Hua song 7 competitive products aimed at the Buick GL8
November 7, 2014, new high-end brand of commercial vehicles Auto Brightness - "Chinese Song" was released. Subsequently, the first model of the brand Hua Song 7 on November 20 in the Hall of Guangzhou from debut.
Hua Song 7 will be available in March 2015, the car carrying the BMW 2.0T engine, body size 5005/1909 / 1935mm, 2990mm wheelbase, is expected to be priced around $ 200,000, will be the main competitors such as the Buick GL8 flagship high-end business-type MPV.
Brand Hua Song's brilliance lasted three-year, $ 2 billion to build its own brand of high-end, after the third brand is brightness Jinbei, after China. The future of all models will be powered by engine series BMW N20 using the ZF 6 German speed manual gearbox and an international automotive technology, the electronic stability control ESC, body structure with high rigidity, security.
According to the Auto Brightness plan, the future will also launch its positioning on and under a variety of models Platform Hua Song 7, while higher range commercial vehicle platform has also been planned. It is speculated that higher vehicle platforms is likely to give previously found on the platform of Greater China.
It is noteworthy that the brilliance in creating their own brand of process-range, massive help from his partner company joint strength of BMW, although improving sales channels Brilliance Automotive also help in the BMW Group, advancing reference standard BMW Group. With BMW Brilliance, is the technical force and the international situation, research and development, production, quality, marketing, branding and a complete renovation, which will become an important way to break through to high-end brilliance.
Great Wall Motor Hover battles end H8 H9 successor after defeat
Great Wall Motor Hover H8 soared after the defeat, the new flagship of the brand SUV-- Havel Havel H9 November 20, 2014 in Guangzhou Auto Show official listing, new car prices range from 22.98 to 27, 28 million the previous attempt to impact the high-end market Hover H8 (20.18 ~ 23.68 million) even higher price.
Hover H9 body size for 5090/1926 / 1900mm, 2800mm wheelbase, and is equipped with intelligent foresight systems, keyless entry systems, vehicle networking systems, interactive multimedia systems and other advanced settings.
The dynamic behavior, the list of Harvard H9 driven by a current in shutdown status and H8 Hover same 2.0T engine, maximum 218 horsepower and maximum torque of 324 Nm. Transmission of the match is a 6-speed automatic transmission. In the future there will be a 3.0T or continue Harvard H9 engine will reach its output of 333 hp and maximum torque of 480 Nm maximum, and combining a box of eight-speed automatic transmission.
Previously, the first to bear the impact of high-end sleep Great Wall Haval H8 twice postponed the announcement, made the industry to focus on the Great Wall Motor Hover Breakthrough Strategies hope to achieve high-end brand in doubt. The high-end than the positioning of Harvard H8 H9 profile, will face the Great Wall will continue to affect sleep high-end market.
Monthly sales of over 200 car models only independent high range are not optimistic about the prospects
Statistics from the China Association of Automobile Manufacturers show that in recent years, launched its own brand of grade B and above the level of car models, general conditions less than ideal market. Which, as a symbol of high-end independent Roewe 950 Hongqi H7 and average monthly sales are more than 200 vehicles, which is a joint venture with the same level of conventional models frivolous and even thousands of vehicles on monthly sales million scale away.
Before 2013, the H7 red flag appearing FAW official press release, the red flag H7 has won almost 1,000 orders for official vehicles, FAW Audi hopes to emulate the success of the course of that year, the "official car" pulling of identity in private consumption growth markets. However, the official car market red mark has been reduced due to lack of playing a demonstration effect. H7 in the official car orders digestion is complete, sales down, from January to October this year, cumulative sales of only 2,110.
FAW models other high end priced at 2,014 Pentium B90 14.58 to 20,180,000 price range has been very narrow brands and joint ventures. However, sales of Pentium B90 has been lukewarm. Statistics show that from January to October 2014, the Pentium B90 cumulative sales for 2714.
Similarly, the hippocampus car last December listed first M8 B-Class sedan, the price range of 12.68 ~ 166,800 yuan, market strategy is trying to use the car class B positioned to take advantage of the car market class a joint, but sales in the market until now saddened could do better vision in vain. (Note: the hippocampus M8 cumulative sales from January to October 2014-324)
In fact, in the field of car, this year a series of car price private label have begun to adjust the plan to avoid the blind end of risk. Chang'an Automobile has shelved plans high-end brands. Previously like ending of Chery Automobile, specifically in the new brand strategy, the main market for A-level in five years; and Geely focuses on the joint development Volvo models, and external forces to achieve the goal of high-end products mentioned above and which is outside GC9 Bory under the Volvo technical support and cooperation to build the platform KC; Great Wall Motor chairman Wei Jianjun is clear that, because of the energy and limited resources, we will focus on the current A-Class field; JAC think domestic car market is too complex, and competition is very cruel, and now simply can not make the car do the results JAC.
Industry analyst Jia Xinguang believe that the independent brand of walking in the 10 million price range, brand strength in high-end models is also difficult to support the market, it is difficult even with top models and brands joint venture market competition. After the failure of official car procurement market, its own brand of high-end strategy may face a new round of adjustment.

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