Jaguar Land Rover has entered a new stage of authorization IMSS want to reverse the market

Posted on 7/9/2015 2:47:52 PM

Jaguar Land Rover into China on the occasion of the fifth anniversary, CEO of Greater China's first high-Bo to leave the Chinese market. "While taking into account the time-sensitive, but Mr. Gao Bo, I hope that through this opportunity to bid farewell to the staff, we respect his choice." Jaguar Land Rover PR-related sources told the "Daily News" reporter, July 1 into Jaguar Land Rover On the fifth anniversary celebration of China, Gao Bo announced that the outgoing and the official handover time is August 1.
At this time, Jaguar Land Rover is in deep into the topic. June sales, although not yet released, but the first this year in May, has served as the luxury car market growth, "bearer" Jaguar Land Rover sales in China fell more than 20%. Jaguar Land Rover represents the departure of high-Bo Chinese market performance this year is not directly related, but many voices display, communication with the Chinese shareholders of the poor or to incentives.
In addition, Bishop Respite Triglobal took office information Jaguar Land Rover CEO of Greater China, Jaguar Land Rover said they were not true. "Just Bishop responsible for the import car sales and other aspects of working with high-Bo overlap." The correlation to the "Daily Economic News", told reporters that the joint market really fully authorized sales and service organization (IMSS) were made cars and imported cars of sales, in terms of financial, marketing and other increased its scope of jurisdiction, but it does not mean that IMSS president replaces Jaguar Land Rover CEO of Greater China.
In Triglobal departure day, IMSS cut domestic aurora official guide starting price down 50,000 yuan, down 3 million other models. In this regard, a Jaguar Land Rover dealer said, objectively speaking, the abolition of domestic sales tasks Aurora dealer is a positive cash flow to solve the problem Yaku. But at the market level, mainly due to sluggish sales of Jaguar Land Rover dealers are still loss-making. Since the performance of the same Nanjinrenyi imported cars, for the second half performance, dealers said is still difficult to predict.
Role "belated"
After the domestic Aurora lost the first battle, Jaguar Land Rover in the Chinese market to maintain high growth lost aura five years. July 2010, formally established the Jaguar Land Rover sales company, has since been a rapid growth in the luxury car representative, known in China, the development of the "golden years", as the person in charge of the Chinese market, high-Bo denied.
Sales, Jaguar Land Rover China rely solely on imported cars, sales from 13,000 up to 122,000, an increase of nearly 10 times; in 2014, Jaguar Land Rover sales in China topped 100,000, leading the luxury car of the second camp. Channels, as of 2014, Jaguar Land Rover dealer number more than 200, according to the previous plan, in 2017 reached 300, even par ABB (Audi, BMW and Mercedes-Benz) scale.
Earlier this year, the "Daily Economic News" reporter learned that, due to the domestic aurora of the high expectations, in the case of imported vehicles in the overall market continued downward, Jaguar Land Rover internal preset 160,000 goal.
However, starting in January, before the domestic models imported Aurora huge concessions market this year has been overshadowed by the trend. In February, the advent of high-priced domestic aurora "sit solid" Jaguar Land Rover's tough trend this year. Since then, the "3.15" transmission risk exposure for the Aurora sales "worse"; starting in April, dealers unbearable pressure on the stock price began to clear the reservoir; as of May, domestic market worries Aurora failure caused by the price broke out.
Analysis, have been enjoying the luxury car and SUV market growth dividend of Jaguar Land Rover, for the market to meet this challenge, "belated", a source of deep passive this year.
First, positioning in the market, the Aurora brand of high expectations, so that from the price to the product strategy, Jaguar Land Rover lost dominance. A market analyst said that for domestic sales contribution brings Jaguar Land Rover expectations are too high, which makes the task assigned to the dealer, domestic aurora become overwhelmed by Jaguar Land Rover auto "last straw."
Secondly, in the business policies, Jaguar Land Rover sales for the dealer to deal with domestic faced role of converting almost no pre-judgment. Last October, when the official line of domestic Aurora, Aurora almost nothing for the domestic dealers. "Daily News" reporter visited found that Jaguar Land Rover dealer training almost no domestic car sales, resulting concentrate to shop after domestic models, dealers face huge pressure on the stock at a loss, had to choose to cut prices to clear the reservoir.
In addition, Jaguar Land Rover sales architecture with IMSS, under the previous agreement, sales of imported cars from the Jaguar Land Rover, the Chinese side is responsible for, in charge of domestic car sales by the IMSS. But the two sides compete for the right to speak trapped in the shareholders, this idea can not be smoothly implemented in the implementation process, IMSS was useless, unable to respond to market changes, sales of domestic Aurora was in the "out of control" state.
These problems together, plus the import car market continues to decline, leading to Jaguar Land Rover sales in China plummeted this year. It is reported that high-Bo in July 1, said the current Jaguar Land Rover in China is indeed experiencing the most difficult times, unfortunately, can not be fought with everyone.
Information from Jaguar Land Rover show, in response to the new changes in the Chinese market, Jaguar Land Rover and Chery Automobile shareholders of both top management made a series of strategic adjustments, one of the most important decisions of which is fully authorized to IMSS.

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