July 12, China's new mainstream media car alliance gathered in Shenyang, together into the Brilliance Automotive, test drive the new V3, and went to the Brilliance Automotive Engineering Research Institute visited the NVH laboratory. This is the third time the league has entered Brilliance Automotive, Brilliance Automotive Research Institute for the first time open.
"We want to go high-tech, high-quality route, we have to go up, rather than go down, so we lead by technology to lead the way," said Qi Yumin, chairman of the party secretary and chairman of Brilliance Automotive Group, on this year's Chinese brand. Brilliance 'future, through quality assurance Brilliance' future.
Brilliance Auto has a 37-year experience in quality control of the BMW Golman as the chief quality officer in China, Brilliance is the only one in addition to the food industry to hire the chief quality officer of the enterprise. Mr. Golman has been working in BMW for 37 years to do the word "quality". The German artisan master that the quality is guaranteed, rather than test out. He has a famous saying: "If you do not go all out, is not really seeking", precisely reflects the pursuit of excellence Brilliance car craftsmen spirit. Golman combined with the actual situation of Brilliance Automotive established PPQ1-10 quality management system, the first P is the product, the second P is the process, Q is the quality, product - process - quality, this system covers the development, production, Supplier management, sales and after-sales service, all-round upgrade product quality, to achieve quality control gateway forward. This set of systems completely changed the quality of Brilliance software management, making Brilliance Automotive products in the quality of a substantial increase. China's new V3 is the chief quality officer system after a comprehensive innovation of a product, is a "smart control SUV."
As a representative of China's auto brand, Brilliance car unswervingly, to create "China's BMW", and just listed the new V3 is witnessed Brilliance Automotive and a hundred years of BMW to enter a new era. In the process of development of the brand, Brilliance Automotive is growing, with the spirit of excellence, abandon the effort, and strive to achieve from the product to the brand across, for China's own brand out of a new breakthrough path.
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