"In late October establishes the car so far not been mentioned." They fired several times due to licensing of defeat, Mr. Zhang (not his real name) is in currently the hottest look in the market for plug-in hybrid car BYD Qin new energy. "Less than 150 thousand cards with Shanghai did not say, usually if there is the possibility of charging, but also save some oil costs." With this in mind, Mr. Zhang arrived in Shanghai one BYD 4S shop, test drive and detailed advice on the following insurance cards, the basic situation of pile installation charge and soon signed a contract in which the cars and pay 5,000 yuan deposit.
December 23 put the car away from the agreed time of only three days, waiting for two months hard Zhang finally himself, call the 4S shop asked about his own car to the shop to order the case. "People told me that the store due to capacity constraints, can not put my car on time." Mr. Zhang helpless, and left even more frustrating is that the sales staff the 4S shop said that as of January 1, 2015 Japan, government subsidies for the amount of new energy vehicles will be the slope of again, 10% on the basis of 2013. in other words, if you can put the car in this year, Mr. Zhang Qin can enjoy 33,250 yuan of subsidies, if only to talk about cars in 2015, and then enjoy subsidies will reduce its 1,750 yuan, which makes Mr. Zhang not very happy "but no car manufacturer is no way". Mr. Zhang helpless in the "First Financial Daily".
In order to clarify the role of policy-based stage, after the start of industrialization dependent and competitive, before this market-driven, relevant government departments had identified new energy vehicles subsidies more normal politics "pending withdrawal pending ", in 2014 the State subsidies 5% less than in 2013, 10% in 2015 from 2013 on, at the same time, if subsidies from local government and national mechanisms to implement the same degree of slope towards back, and then in 2015 the amount of subsidies to consumers enjoy reduced by 20% compared to 2013. Right now, the distance of less than 2,015 subsidy slope gradient back one week time, but the reporter learned from the market Shanghai, the market demand for this policy change is not obvious.
When the slope production capacity allowance meeting again
"From what we have learned to look inside, back slope subsidies do not lead directly to increased orders for the current market." SAIC Motor PR person told the reporter, "Financial Times", in his opinion, compared to conventional cars, decided to buy new vehicles more energy complex factors, consumers are more rational in the car, not only because a few thousand dollars of subsidies on rush orders. "On the other hand, local governments dividend policy to some extent also dilute the impact of subsidy reduction." Another industry sources told reporters. In Shanghai, for example, the average price of a license in Shanghai reached 70,000 yuan or more, and the next card is hard to find in the background, the market chasing effect unmarked 20000 Shanghai brings more than 2,000 yuan in subsidies shrink less impact. At the same time, however, compared to subsidize plug-in hybrids and pure electric vehicles shrunk greater intensity compared with the reduction of 2014-3000 yuan, but in the Shanghai market, due to the sheer power will not become the main consumer markets, therefore, its impact is not obvious.
However, the performance of Beijing and Shanghai market is different. According to the reporter, because the hybrid plug-in has not been included in the scope of subsidies from Beijing, therefore, the prices of cars in the Beijing market is mainly based on the promotion of electric vehicles based, according to Beijing previous policies introduced in 2015, the car owner to enjoy the grant will be reduced compared to 6,000 yuan in 2014, a greater impact, but also boost local concerns of new energy vehicles enthusiasm to some extent. Prior to this manager, general assistant of the new energy trading company BAIC marketing director Wang Water Conservancy has revealed: "November Beiqi new energy vehicles in order to reach the 2000, a total of 1060 on licensing of vehicles new energy, December card the amount will double. "according to its annual orders Beiqi new energy that is expected to reach approximately 6700, before the sales target of 5,000.
However, the reporter has learned that in 6700 about previous orders, it is expected that delivery of the vehicle on the card of only about 5000-6000, and said BYD Qin same reason also lies in its capacity. This means that a lot of consumers, therefore, increase the cost of purchase. According to the reporter, in the new energy market due to the emergence of policy stimulus orders rising in the background, capacity planning has become the new automakers overall energy lies "pain point". "Therefore the decision to some extent also not too much emphasis on consumer subsidies and difficult slope again next single." The industry source said, according to its introduction, although the relevant national and local government subsidies at the beginning of the year has been gradually clear, but the market is "hot", the situation is actually from the beginning September the formal implementation of tax incentives, and as a result of car production capacity of the company, in October partially fixed cars consumers are not able to guarantee the premise of the car in the back of the order, but can not ensure on time delivery, car and cycle may lead consumers to seek alternatives or return to the arms of traditional car. However, in his opinion, because of multiple continuous political ferment at the end of the new energy market still ring may rise sharply.
The new energy vehicles take off when you can let go?
"More than $ 1,000 for me, no matter, I am more concerned about whether or not to mention cars next can get a free license year," Zhang told reporters. In recent months, due to BYD Qin sale in Shanghai, and also led the market "panic" to some extent. "In October I went to ask about car sales was told that the decision to go early, because if it is too late, you may release the Shanghai license no." Zhang said. At that time, Mr. Zhang is not too tight, but with the important paste into more and more similar remarks, Mr. Zhang a little sit still. "The last time I had a friend of mine told me to Pudong Qin, salesman said that if you want the Pudong district of 20,000 yuan to the additional subsidies, then it is probably not enjoy a license if unsubsidized, you can leave put the car ". Mr. Zhang said he was not sure this argument because the hype trying 4S shop ", a growing number black out", originally owned by the owner of the grant, or indeed the case, because they often went to the bar ad consumers received burst similar messages.
"My greatest wish is to hurry to the car, obtain a license as soon as possible, otherwise the same as in Minhang District, subsidies, simply disappeared." Outspoken Mr. Zhang, told reporters, Qin selected value is actually behind it was Shanghai block free card, "I believe that Shanghai has 70 percent of the population is licensed as freedom of choice a new energy vehicles. "Zhang said that although in his view, new energy vehicles and other advantages of saving energy, but when the infrastructure is not in place, these advantages have become "inferior".
Zhang's concern is unnecessary, before this, the Shanghai municipal government has said it will reach 20,000 free licenses to promote new energy vehicles, but not explained in more detail, after the contingent of 20,000 runs if there back the amount of enlargement, while on the other hand, in the limit of 20,000, there are rumors that Tesla has managed 3,000 credits targeted. In addition, integrated the first 10 months of sales, light Qin BYD sales in Shanghai over 5,000 also including SAIC Roewe 550Plug-in, etc. The other new energy vehicles also consume a certain amount of Shanghai brand.
However, it also exposes another dimension of the problem, including a free license stimulus policies, including new energy vehicles when leaving out? This is probably the problem can not give an answer in the short term. Statistical data show that, until now, the promotion of new energy vehicles, the amount is less than the amount covered by 1/5. The news that, for the promotion of new energy vehicles, the state will remain the series of stimulus policies next year.
"However, to increase the level of subsidies is unlikely, it is possible that the use of more convenient to implement." The industry source told reporters, therefore the company, how to pull the consumer still become the test. "From the point of view, the existing scale impossible to deliver to the high costs." SAIC PR people said, "because the cost of subsidies to bring back an increase in the slope can not be transferred to consumers. Therefore, we are also trying, trying to reduce parts procurement costs and other ways to cut costs in order to repay the amount of state subsidies earring back. "further, according to its introduction, in the model, new energy vehicles SAIC will further enrich the coming year, through different configurations, to pull the price range of products, so consumers have more choices to enhance market acceptance.