Travel patterns are changing, the car is no longer just means of transport. When the new car strategy released no longer limited to products, technologies and brands, but instead to "future travel solutions" when the car IP war Ji Ji smoke, has been filled into the future. Who can become the future of super IP, is the existing IP upgrade, or outsiders "invasion"? Obviously, in the new energy vehicles to accelerate the popularity of non-traditional car companies continue to pour in the moment, everything is possible.
This is actually behind the full red flag is about to enter the new strategic layout of the private market. FAW has just come out of the red car independent brand, brand revival of the road to the time really?
In fact, this is not the red flag for the first time playing "the people card", in the red flag several ups and downs of history, this situation has repeatedly appeared. But the red flag has not really willing to put down posture, brand positioning on the continued swing of the red flag in a large extent led to the current embarrassing portrayal.
Therefore, the analysis of the industry, the brand positioning is not allowed, the strategic thinking is always clear that the red flag can not really establish a solid foothold in the contemporary Chinese auto market, the root causes, and can solve this problem left over by history, the red flag brand revival of the road Key link.
As the eldest son of the Republic, the red flag car should become a model of China's own brand, but the fact is not satisfactory, the red flag after several ups and downs after finally realized "success depends on the success or failure of the private market."
Therefore, the red flag in the next year will be launched for the new market for the private sector. Among them, based on the B-class concept car to build production models H5 will be put on the market by the end of next year; H7 in April next year will also introduce replacement models, will also launch multiple versions of models, including four-wheel drive version and plug-in hybrid Dynamic version. The SUV models are also expected to launch next year. Although the specific plan has not yet disclosed, but the new car will be for the private market. According to the plan, the next red flag will be introduced in 2020, including B-class sedans, C-class cars, D-class cars and SUV, etc. 8 new products.
Not only that, the red flag is also intelligent driving some action. In October, FAW Red Flag announced that it will work with Intel, Neusoft Group and released the "intelligent cockpit platform", to meet the needs of young consumers to try, intended to activate the brand.
FAW senior general manager of the Division, FAW Technology Center, Li Qian, director of information technology, said the media before the tripartite integration together to promote the driving field of technological innovation, experience innovation, the automotive industry will bring about a transformative impact. But the red flag is the first step in the long march, there will be more follow-up related projects and products.
Red car was born in 1958, "national car" is the era given its special imprint. After several ups and downs in history, the red flag in 1977, has also tried to enter the low-end market, FAW and even co-operation with foreign companies launched a series of red models, and even once hoping to enter the taxi field. But this position did not let the red flag in the private car market success.
Decades later, China's auto industry has undergone enormous changes. Is deeply marked with "high-grade administrative car" label of the red flag, its visibility, influence of other cars look forward to its own, but this label has become the main reason for its development today.
If the red flag to determine the private route, it means that the red flag will completely abandon its has been reluctant to let go of the "high-end executive business car" line, "leader" is really willing to bow?
At present, the red flag produced in the sale of the red flag H7, the price of 25 million to 49 million; also L5, priced at 500 million. From the market position, H7 customers concentrated in the 30 to 50-year-old business crowd. For this part of the consumer, the purchase of feelings even more than the product itself.
In fact, in April this year, held in Beijing International Auto Show, FAW red flag booth debut, including full-size D-class SUV, luxury B-class sedan and luxury C-class SUV concept car, including two new models. FAW Car Sales Co., Ltd. Assistant General Manager, Hongqi Marketing Minister Tang Hong also recently told the media that the number of the concept behind the car has a corresponding production version. "We may not be the same as others, the first real car and then push the concept car."
According to the red flag, "entry-level" B-class sedan H5 will take the young, fashionable route, and this is undoubtedly the "People First" strategy one of the key. However, in the red flag H7 listed at the beginning of 2013, FAW Car claims to be in the "second five" red flag brand series into 15 billion yuan, and gradually build the red flag products, "refers to the C, D, E level car". It is not difficult to see that the red flag announced the introduction of B-class car is to adjust the "second five" period of the established strategy.
In the product "close to the people" strategy before landing, the red flag had to focus on its entry-level B-class car H5 product pricing. If the car's pricing can not be lower than the then red H7 1.8T models of the market price, its sales prospects in the market may not be optimistic.
In the red side, H5's main products on the standard Audi A4 and BMW 3 Series. But in recent years, the luxury car market in the ABB product line positioning downward, B-class car in this market, the most intense competition, the younger degree of the deepest, although the intention of red products in the effort, but the three brands in the Rapid changes in the market are constantly debugging product strategy, the red flag trying to enter the fourth luxury brand's own positioning in the industry does not seem optimistic. As for the "national car" this glory unlimited IP future full revitalization, yet to be able to do in the overall strategic thinking on the real "people."
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