Kai Chen as a category of own brand, after experiencing the initial high-speed development, the last two years has been subject to fluctuations in the parent brand Dongfeng Nissan, the development rate greatly affected. Recently, the North Green News reporter learned from multiple sources, after two years of internal disputes, Kai Chen brand will declare independence, and Dongfeng Nissan brand side by side, as Dongfeng limited its five vehicle companies. The new company will be named Dongfeng Kai Chen, Dongfeng Motor Co., Ltd. by the vice president, party leader Zhou Xianpeng personally.
On January 15, Dongfeng Nissan announced the current Dongfeng Nissan Passenger Vehicle Company Deputy General Manager Zhou Xianpeng was promoted to vice president of Dongfeng Motor Co., Ltd., Party Standing Committee, no longer as Dongfeng Nissan passenger car company deputy general manager. Data show that Zhou Xianpeng in 2000 Dongfeng South strategy (Fengshen Motor) 5 members of the preparatory group, the predecessor of Dongfeng Nissan Fengshen car, Zhou Xianpeng is deputy general manager. December 19, 2014, due to Dongfeng Motor Company Assistant General Manager, Vice President of Dongfeng Motor Co., Ltd., Party Standing Committee Ren Yong suspected of serious violations of discipline, Zhou Xianpeng as successor Ren Yong, as Dongfeng Nissan Passenger Party Secretary, Deputy general manager.
According to reports, after the independence of Dongfeng Kai Chen will be listed in March operation, Zhou Xianpeng as vice president of Dongfeng will be at the helm of Kai Chen, led Kai Chen brand into the rapid development of the fast lane. Kai Chen founded in 2010, brand, has gone through six years. The strong support of the parent company Dongfeng Nissan, Kai Chen brand in the early to rapid development and rapid implementation of the annual sales target of 100,000, an independent sales network to more than 200. However, with the Kai Chen brand continues to expand, Kai Chen brand in product launch and brand expansion began to be subject to Dongfeng Nissan, Kai Chen brand sales volatility was once, Kai Chen internal brand independent voice is rising.
At the same time, in the context of Dafeng independent strategy, Dongfeng Dongfeng Fengshen in its own brand, Dongfeng popular, Dongfeng scenery using a large collaborative strategy, in 2016 in their market segments to achieve the brand influence and sales growth, Higher than the industry level, especially Dongfeng Fengshen is achieved 57% of the high growth. Dongfeng own brand as an important part of Kai Chen brand seems to have been drifting away from the big Dongfeng own brand, the sales are not satisfactory, the independence of this means Kai Chen will enter the big Dongfeng independent system.
At present, there are four major Dongfeng Motor Company, Dongfeng Nissan, Dongfeng Infiniti, Dongfeng shares and Zhengzhou Nissan. Kai Chen independent means that the future Kai Chen brand with Dongfeng Nissan level, and can use the limited resources of Dongfeng, effective coordination, which Kai Chen brand development brings practical benefits. 2017 is Kai Chen brand products, Kai Chen brand will T90 as the beginning to accelerate the expansion of product lines, and have launched SUV, MPV and home sedans and other variety of new cars. In the future, Kai Chen every year not less than a new car into the market, after independence Kai Chen brand will take the opportunity to enter the development of the fast lane.
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