June 1, according to the German news agency reported that the German government formally admitted that the Volkswagen Group's luxury brand Audi's variety of diesel vehicles found to deal with emissions detection cheating software, which involves the models, including the Audi A7, A8. This is the next year after the outbreak of the Volkswagen Group exhaust gas incident, and another for the public exhaust emissions scandal. Reuters commented that this is not only the public for the first time in Germany, a cheating scandal, it is Audi's high-end models Audi A8 first into the emission gate.
Alexander Dobrindt, Minister of Transport of Germany, claimed that about 24,000 of the Audi A7 and A8 diesel vehicles produced in 2009 to 2013 installed the cheating software, of which 12,000 were sold in the German market, and the other Are sold to other European countries, therefore, the Chinese market has not yet been affected.
According to a spokesman for the German Department of Transportation, said June 1 has summoned the public CEO Matthias Miller (Matthias Mueller) to the scene to make the relevant explanation, and ordered it to immediately recall the relevant 24,000 related vehicles, A complete solution to deal with the vehicle involved.
The emissions scandal can be seen as a remnant of the Volkswagen Group's exhaust gas duct in 2015. In September 2015, the US Environmental Protection Agency accused Volkswagen Group of some of the diesel vehicles to deal with emissions testing software to make the car through the environmental testing, the exhaust emissions or even exceeded 40 times. Subsequently, the public acknowledged that the 11 million diesel vehicles sold worldwide to install specifically to deal with emissions testing software, and agreed to pay more than 24.7 billion US dollars in fines and compensation. Volkswagen shares fell sharply on the day, closing at € 132.2, down 18.6% from the previous day, plunging more than 20% in the session, and only one day the market value fell more than 15 billion euros. At the same time, more important is the serious damage to the brand image is difficult to save.
The scandal makes the Volkswagen Group painstakingly run the brand image and reputation again by the impact, especially for the Audi brand building. At present in the global luxury car market rankings, Audi has been behind BMW, Mercedes-Benz ranked third, the exit of the door so that the future of the catch-up of the road will be more difficult.
With the exposure of the exhaust scandal, Volkswagen Group may be the direction of development to new energy vehicles. Volkswagen Group has been the world's largest investment in R & D investment in car prices, diesel engine research and development also has its own unique insights, but one after another may have to make the Volkswagen Group to re-examine the future direction of development. Diesel engine exhaust emissions problem is difficult to eradicate, and the current solution requires a lot of money into the investment; the other hand, with the rise of new energy vehicles, the public demand for new energy vehicles are increasing, turning to new energy can save the damaged brand Image and reputation.
According to the Volkswagen Group's plan, by 2020 there are about 20 new energy models introduced, including plug-in hybrid and pure electric vehicles. This year the public announced the withdrawal of the WRC event, Audi out of WEC's LMP1 group turned into the FE electric formula race, have announced the public in the new energy vehicles on the attention and adjustment. Volkswagen brand R & D head Frank Welsch (Frank Welsch) said, "Volkswagen brand is currently facing a lot of opportunities and challenges, the rapid rise of the electric car market, we decided to put more energy in the future energy. "Perhaps in the near future the public's new energy car will become the new darling.
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